AI Search

AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates your brand, makes a decision, and leaves no trace in your analytics. That’s agentic search. …

The post What Is Agentic Search? (And Why SEOs Need to Pay Attention) appeared first on Backlinko.

A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product databases, cross-references reviews, checks real-time inventory, compares shipping policies, and initiates a checkout — all …

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Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you: Is your product legitimate? Are your fees and protections explicit? Do other trusted sources back up your claims? To find these answers, AI draws from your website …

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At just under 200 employees, Descript is not the biggest name in video editing software. It’s not the most robust or the most popular, either. But it’s punching way above its weight, competing with much bigger companies (like Adobe, and CapCut) in LLM search. Using Semrush’s AI Visibility score, you can see that Descript is …

The post How a 200-Person Company Competes with a $160B Giant in AI Search appeared first on Backlinko.

AI chat is changing how people shop for fashion — fast. Before AI, buying something as simple as casual leggings meant typing keywords into Google. Then, sifting through pages of results. Comparing prices. Reading reviews. Getting overwhelmed. In fact, 74% of shoppers give up because there’s too much choice, according to research by Business of …

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