AI Search

At just under 200 employees, Descript is not the biggest name in video editing software. It’s not the most robust or the most popular, either. But it’s punching way above its weight, competing with much bigger companies (like Adobe, and CapCut) in LLM search. Using Semrush’s AI Visibility score, you can see that Descript is …

The post How a 200-Person Company Competes with a $160B Giant in AI Search appeared first on Backlinko.

AI chat is changing how people shop for fashion — fast. Before AI, buying something as simple as casual leggings meant typing keywords into Google. Then, sifting through pages of results. Comparing prices. Reading reviews. Getting overwhelmed. In fact, 74% of shoppers give up because there’s too much choice, according to research by Business of …

The post Fashion AI SEO: How to Improve Your Brand’s LLM Visibility appeared first on Backlinko.