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UK fines Apple subsidiary for paying a sanctioned Russian streaming service through the App Store

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The UK’s Office of Financial Sanctions Implementation has fined Apple Distribution International, Apple’s Ireland-based subsidiary, £390,000 for making two payments totalling more than £635,000 to a sanctioned Russian entity through the App Store in 2022. The fine is, by Apple’s standards, negligible: roughly 0.00001 per cent of the company’s annual revenue. The precedent it sets […]

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For $200 more, you can get a MacBook Air

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It was January 2008, and Steve Jobs had just pulled the MacBook Air out of a manila envelope onstage at Macworld. Within minutes, Windows PC executives everywhere lost their minds. They grabbed the nearest office envelope, tried to shove in their plastic laptops, and tore straight through the paper. Engineers were summoned. Assistants were dispatched […]

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The mad dash to build the future of multimedia

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It’s 1989. To play a video, listen to a song, or show photos on a desktop computer requires bolting on expensive hardware, built by a different company, using different software. There are no standards, no portability, no sharing. Tyler Peppel, Apple product marketer: It should have been a natural area for Apple to be in, […]

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The origin story of Apple’s long-running relationship with FoxConn

Apple, Digital Marketing, SEO Tips, Tech, Technology /
In 2025, Patrick McGee published Apple in China: The Capture of the World’s Greatest Company, a deeply-reported look at the tech giant’s investment in – and growing reliance on – China. The following excerpt, pulled from Chapter 9 of Apple in China, examines the company’s relationship with Foxconn, today the infamous builder of iPhones. Foxconn […]

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Steve Jobs and the greatest run of products in tech history

Apple, Digital Marketing, SEO Tips, Tech, Technology /
“I’m pleased to report to you that Apple’s back on track.” It was May of 1998, and Steve Jobs was about 10 months into his second stint leading the company he’d cofounded more than two decades earlier. (It was also a bit more than a decade after that company forced him out.) Jobs took the […]

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The Macintosh changed computers forever

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Apple’s most legendary computer has two legacies: there’s the computer itself, and there’s the commercial. That commercial. Only a couple of days before Steve Jobs debuted the computer that would both help cement his legacy and contribute to his unceremonious exile from Apple, the company dropped a Super Bowl ad that is still one of […]

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Apple’s long, bitter App Store antitrust war

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This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the legal travails of Big Tech, follow Adi Robertson. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started The year was 1998, and reigning personal computer […]

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