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Apple’s best AI idea looks a lot like vibe coding

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Most of Apple’s current AI ideas are roughly the same as everyone else’s AI ideas. A chatbot you can ask questions; quick ways to create or summarize text; bizarre, borderline creepy image-generation tools. The company spent most of its WWDC keynote playing catch-up with the state of the AI art, announcing Siri features you can […]

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Apple’s real AI story isn’t Siri: it’s a 20-billion-parameter model that runs from your iPhone’s flash

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The headline from Apple’s developer conference was a reborn Siri. The more interesting story sits underneath it: the AI models Apple built to run the thing, one of which is far too big to fit in an iPhone’s memory, yet runs on the device anyway. In a technical post published alongside WWDC, Apple detailed the […]

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Apple dials down Liquid Glass, and the Mac looks way better for it

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MacOS 27 Golden Gate will usher in a bunch of changes to the Mac when it’s released later this year, with its biggest new features revolving around Siri AI. But for now, using the first developer beta, Siri AI is only offered through a waitlist. So what’s available to try is mostly about how the […]

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Apple’s AI pitch will live or die by its privacy promise

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As expected, yesterday’s WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn’t rush into AI because it was taking its time to do things right. In this case, “right” means “with more privacy than anyone else.” It’s a good pitch – […]

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Apple rebuilt Siri on Google’s AI and Nvidia’s chips, then spent WWDC explaining why that doesn’t break its privacy promise

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Apple’s most important AI announcement at WWDC 2026 was not a feature. It was an architecture. The rebuilt Siri runs on a custom 1.2-trillion-parameter model built on Google’s Gemini technology, hosted on Google Cloud servers powered by Nvidia Blackwell B200 GPUs. For the company that made privacy its premium product, outsourcing AI inference to its largest competitor’s cloud […]

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Apple’s Screen Time updates are too little, too late

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Apple spending a big chunk of its WWDC keynote on parental controls was surprising for several reasons. But the biggest is that, despite all the airtime, it didn’t announce much new beyond a redesigned interface. Almost all the features touted already exist or are upgrades to current options. Why Apple chose to do this isn’t […]

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Apple is using AI to fix Safari’s extension problem

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Apple is trying to solve one of Safari’s biggest weaknesses with AI. Safari has long lacked the robust library of extensions that its rivals have, mainly due to the stringent development requirements from Apple. But now, Apple is inviting users to essentially vibe code their own extensions. In a demo shared by Apple, the company […]

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