Apple

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Apple is embracing the fantasy of AI photo editing

Apple used to question whether generative AI-powered editing features were worth the risk of distorting our perceptions of the world. Now it seems Apple no longer believes that photos should accurately capture reality. At WWDC 2026, the company announced a host of new AI-powered photo editing tools. They give users effortless powers of manipulating images […]

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Apple’s AI promises are finally, almost, sort of, here

Apple kicked off its annual developer conference with bold promises about AI. The company, CEO Tim Cook said, would be “introducing new technologies and innovations that push the limits on what’s possible.” But its slew of announcements – centered on a brand-new “Siri AI” – had more to do with catching up. After almost entirely […]

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Apple’s best AI idea looks a lot like vibe coding

Most of Apple’s current AI ideas are roughly the same as everyone else’s AI ideas. A chatbot you can ask questions; quick ways to create or summarize text; bizarre, borderline creepy image-generation tools. The company spent most of its WWDC keynote playing catch-up with the state of the AI art, announcing Siri features you can […]

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Apple’s real AI story isn’t Siri: it’s a 20-billion-parameter model that runs from your iPhone’s flash

The headline from Apple’s developer conference was a reborn Siri. The more interesting story sits underneath it: the AI models Apple built to run the thing, one of which is far too big to fit in an iPhone’s memory, yet runs on the device anyway. In a technical post published alongside WWDC, Apple detailed the […]

This story continues at The Next Web

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Apple dials down Liquid Glass, and the Mac looks way better for it

MacOS 27 Golden Gate will usher in a bunch of changes to the Mac when it’s released later this year, with its biggest new features revolving around Siri AI. But for now, using the first developer beta, Siri AI is only offered through a waitlist. So what’s available to try is mostly about how the […]

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Apple’s AI pitch will live or die by its privacy promise

As expected, yesterday’s WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn’t rush into AI because it was taking its time to do things right. In this case, “right” means “with more privacy than anyone else.” It’s a good pitch – […]

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