Digital Marketing

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GoPro is cutting 23 percent of its workforce

Business, Cameras, Digital Marketing, Gadgets, News, SEO Tips, Technology /
GoPro has announced plans to cut nearly a quarter of its workforce in an effort to return to profitability, after struggling with increased competition and declining revenue. The cuts, announced in a Form 8-K filing, are expected to amount to 145 jobs, roughly 23 percent of GoPro’s 631 employees, and could cost GoPro as much […]

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Loop Marketing vs. traditional marketing: What’s the difference?

Digital Marketing, Loop Marketing, SEO Tips, Technology /
Loop Marketing vs. traditional marketing

Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world. Access Now: Free Loop Marketing Landscape Report

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Marketing forecast fundamentals every growth team needs

Digital Marketing, SEO Tips, Technology /
marketing forecasting

A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely to look like before campaigns are executed. This approach supports clearer planning, more predictable growth, and stronger alignment between marketing inputs and revenue targets.

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Knowing About AI Isn’t Enough. Here’s How to Actually Use It.

ai-hidden, Artificial Intelligence, Digital Marketing, SEO Tips, Technology /
Collage showing AI tools including lightbulb, hands typing on a laptop, and gears against teal and orange background

Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a dozen AI tools you saw recommended on LinkedIn and haven’t tried a single one.

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Continuous glucose monitoring made me continuously crazy

Digital Marketing, Features, Fitness, Gadgets, Health, Science, SEO Tips, Technology /
Daily life is different when you’re tracking glucose. A little over a year ago, I was on my way to a conference. My bags were packed, the Uber was on its way, but there was one last thing to do before I could head to the airport. Tearing open a small isopropyl alcohol wipe, I […]

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TikTok is spending €1B on a second Finnish data centre

Digital Marketing, Europe, Investors and funding, SEO Tips, Technology, TikTok /

The new facility in Lahti is part of TikTok’s €12 billion Project Clover data sovereignty push for European users. Finland’s defence ministry approved the first data centre investment in 2024 without informing elected politicians. A former minister publicly called for the project to be reconsidered. TikTok is investing €1 billion ($1.16 billion) to build a […]

This story continues at The Next Web

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