Digital Marketing

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I tested a living room full of cheap Ikea speakers against Sonos and Bose

Ikea’s $10 Kallsup Bluetooth speaker is fun and colorful and sounds better than its price suggests. It’s not mind-blowing (it is a $10 speaker, after all), and there are no features to speak of, other than the ability to connect up to 100 of them together, but at that price, I don’t really care. They’re […]

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Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

It’s April Fools’ Day, and Snap is using the occasion to “announce” that it’s switching the name of Snapchat’s Spotlight feed, the app’s Instagram Reels-like feed of shortform vertical videos, to “Reals.” In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of “Reals” as a place where “real people share […]

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OpenAI is hiring ad-tech firms to make ChatGPT ads talk back to you

Six weeks was all it took. On 9 February, OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States. By late March, the company disclosed that the pilot had crossed $100 million in annualised revenue, drawn more than 600 advertisers, and reached fewer than a fifth of eligible users. Now OpenAI is […]

This story continues at The Next Web

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The Trump administration’s antitrust honeymoon is over

“It’s not personal, Sonny, it’s strictly business.” That quote was first delivered by mob boss Michael Corleone in The Godfather, but last Monday, it became the title of a speech by the Justice Department’s acting antitrust chief Omeed Assefi. At a George Washington University event co-hosted with the publication MLex, Assefi described an agency firing […]

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