Digital Marketing

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Brand optimization: What it is and why your AI visibility depends on it

Consistency is key to achieving any goal.

Want to learn to play the piano? Practice consistently. Trying to get in shape for a sibling’s wedding? Exercise and eat healthily consistently. Want your brand to be seen and positioned as the premier choice in its industry by both your target audience and AI? Enter brand optimization.

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Steve Jobs and the greatest run of products in tech history

“I’m pleased to report to you that Apple’s back on track.” It was May of 1998, and Steve Jobs was about 10 months into his second stint leading the company he’d cofounded more than two decades earlier. (It was also a bit more than a decade after that company forced him out.) Jobs took the […]

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