Digital Marketing

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Epic says its Fortnite V-bucks price hike is a ‘direct correlation’ to operating costs

Epic Games announced this week that Fortnite’s in-game V-bucks currency would be getting more expensive with a somewhat glib statement: “The cost of running Fortnite has gone up a lot and we’re raising prices to help pay the bills,” the company wrote. The price hike will go into effect on March 19th, the same day […]

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Peacock is adding an AI Andy Cohen to narrate an endless stream of Bravo clips

When you open your Peacock mobile app this summer, you might see the AI likeness of TV host Andy Cohen pop up on your homepage. In an announcement on Friday, NBCUniversal said Cohen’s avatar will serve as a guide through Peacock’s “infinitely swipeable” feed of clips from Bravo shows, like Love Island, The Real Housewives […]

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Peacock’s NBA streams are going vertical

Peacock is rolling out a native vertical video format for live sports, allowing you to watch games without turning your phone sideways. The feature will roll out to NBA games first this spring and will use an algorithm to track players and zoom in on the action. The launch of this feature comes just months […]

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