Digital Marketing

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How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget via @sejournal, @MenachemAni

How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math.

The post How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget appeared first on Search Engine Journal.

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deltaVision raises €10.2M to build the plumbing for in-orbit refuelling

Munich-based space startup deltaVision has raised €10.2 million in its first outside funding round, money earmarked for scaling production of the valves, pumps and pressure regulators that shuttle propellant around spacecraft. The company also wants to help build one of the industry’s more speculative markets, in-orbit refuelling, in which satellites are topped up with fuel […]

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Tesla’s cash burn will test investor faith in its AI bets

Tesla reports its second-quarter results on Wednesday, and the question hanging over the call is less whether it can still sell cars than how long it can keep spending faster than it earns. The company has just posted its best delivery quarter on record, yet Wall Street expects it to burn through roughly $3.25bn in free cash flow, a […]

This story continues at The Next Web

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Kanishka Narayan becomes the UK’s first cabinet-level AI minister

Kanishka Narayan has become the first UK minister for artificial intelligence to sit at the cabinet table, a promotion that arrives as new prime minister Andy Burnham reshapes Whitehall around the technology. Narayan, the MP for the Vale of Glamorgan and until this week a junior minister for AI and online safety, said Burnham had […]

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Brazil’s Pix becomes a trade flashpoint with the US, and the world is watching

Brazil’s instant-payment system Pix has moved from a domestic success story to the centre of a trade fight with the United States, and governments elsewhere are watching how it ends. The dispute hardened in June, when the Office of the US Trade Representative (USTR) determined that Brazil’s practices around digital trade and electronic payments were “unreasonable” and […]

This story continues at The Next Web

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America needs to stop getting shocked by Chinese AI

Last week, two Chinese AI companies unveiled models they say can credibly compete with the best systems from OpenAI and Anthropic. The response was swift and predictable. Markets wobbled, commentators declared Silicon Valley shooketh, and policymakers reached for the familiar language of arms races and wake-up calls. In one headline, The Associated Press said a […]

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2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items via @sejournal, @gregjarboe

AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets in 2027.

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