Digital Marketing

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Bose CEO Lila Snyder on the fight for high-quality audio

Today, I’m talking with Lila Snyder, who is the CEO of Bose. You certainly know Bose — it’s one of the most famous brands in all of consumer tech. The company started 60 years ago selling speakers to consumers, and its focus on research and development has led it to be a leader in both […]

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Boeing is selling its air taxi startups to Archer Aviation

Boeing is selling three of its electric vertical takeoff and landing (eVTOL) subsidiaries to Archer Aviation, in addition to taking an undisclosed stake in the San Jose-based company. The subsidiares to be acquired by Archer include Wisk Aero, which has been developing an autonomous electric aircraft; SkyGrid, which is building air traffic management systems to […]

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Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic

Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.

The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.

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The simple way to make your marketing claims 42.9% more believable

A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true.

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