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Big stages, smaller impact.

Digital Marketing, Insider, Media, Next Featured, SEO Tips, Technology /

For years, the tech industry equated success with scale. Bigger stages, larger crowds, more logos, more panels, more noise. Five thousand people became ten thousand. Ten thousand became the goal. Somewhere along the way, that stopped making sense. Founders and executives didn’t announce a boycott. They simply stopped showing up. What we see today is not a rejection of events, but a correction in how people who actually run companies choose to spend their time. The shift is subtle, but consistent. Fewer large conferences. More small, curated gatherings. More closed rooms. More dinners. More tables of twelve. Big tech events…

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Five stars, Zero trust

Digital Marketing, Insider, Next Featured, Opinion, SEO Tips, Technology /

Five stars used to mean something. People still read reviews before buying software. They just don’t trust them the way they used to. And no, this isn’t about fake reviews or obvious scams. Those are easy to spot. The real problem is more uncomfortable. The review economy didn’t collapse. It slowly drifted away from its original purpose. User reviews began as authentic buyer guidance, but they’ve morphed into strategic assets for businesses. Scroll through any app store or e-commerce site: everything is “top-rated” and lavished with praise. If every product gleams with a 4.8/5 rating, those stars start to lose…

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A 2025 recap for Tech & AI

Digital Marketing, Insider, Next Featured, SEO Tips, Tech, Technology /

2025 was the year technology stopped being tomorrow’s promise and became today’s anchor. What began as a surge in generative AI and platform innovation two years prior crystallized this year into concrete shifts in how people work, governing bodies legislate, and markets invest. Across continents and industries, the arc of technology bent toward practical impact, regulatory reality, and economic weight. At the heart of the year’s story was artificial intelligence’s jump from novelty to infrastructure. LLMs and multimodal models moved beyond demos into everyday workflows, influencing how documents are written, campaigns are conceived, products designed, and code generated. Enterprises that…

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A New Era for TNW.

Digital Marketing, Insider, Media, Next Featured, SEO Tips, Technology /

My name is Alexandru Stan, and this article continues the dialogue I began following the acquisition of TNW. Following the recent transaction, TNW Spaces remains with the Financial Times, while we continue the mission of the website, the events, and the global community. We already have a dedicated team at tekpon operating the platform, events, and community initiatives. Our objective is to expand and strengthen the team as TNW accelerates its next chapter. TNW is already a global media platform with millions of readers. We’re not starting over. We are building forward. Why TNW matters today Technology is entering a…

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Engineering’s AI reality check

Deep tech, Digital Marketing, Insider, SEO Tips, Technology /

Most engineering leaders cannot answer the one question their CFO is about to ask: “Can you prove this AI spend is changing outcomes, not just activity?” Every December, roadmaps get locked, budgets get approved, and board decks are polished until everything looks precise and under control. Underneath, many CTOs and VPs are still working with partial visibility. They have a feel for their teams, but not a reliable view of how work moves through the system, how AI is really changing delivery, or where time and money actually go. For a while, that was survivable. Experience, pattern recognition, and cheap…

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Tekpon acquires TNW (The Next Web) brand from The Financial Times

Digital Marketing, Insider, SEO Tips, Technology /

Tekpon has acquired 100% of the TNW media and events brands, which cover and convene the European technology ecosystem, from the FT. The transaction is Tekpon’s largest investment in media and events so far. It broadens the company’s reach across SaaS and AI and strengthens its role in the global innovation landscape. TNW’s brand and editorial standards will be maintained, while its events and digital platforms will be integrated into Tekpon’s wider strategy. The FT will continue to own and operate TNW Spaces, Amsterdam’s dynamic tech hub, offering private offices and coworking spaces that support a thriving community of startups,…

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Startup wisdom: Why resilience is the most underrated metric in startup success

Digital Marketing, Future of work, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience. In the startup world, we’re taught to obsess over metrics. Burn rate, CAC, MRR — they dominate the dashboards and drive the decisions. And yes, data matters. But there’s something quietly more essential that rarely gets the same spotlight: resilience. This piece offers a balanced perspective — one that holds space for both sides. While execution metrics are essential for traction and…

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Founders’ takes: Why we need European AI employees

Deep tech, Digital Marketing, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Founders’ takes is a new series featuring expert insights from tech leaders transforming industries with artificial intelligence. In this edition, Lucas Spreiter, founder of German startup Venta AI, shares his vision of AI employees. Artificial intelligence is about to enable the most dramatic shift of the century: the transition from human labour to AI labour. In the coming years, businesses won’t just use AI as a tool — they’ll employ AI as real colleagues, handling critical workflows end-to-end. That shift is inevitable. The real question is: whose employees will we be hiring? If Europe doesn’t catch up with the US and…

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Startup wisdom: How to break the cycle of meeting hangovers

Digital Marketing, Future of work, Government and policy, Insider, Investors and funding, SEO Tips, Startups and technology, Technology /

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, Vivian Acquah, a certified inclusion strategist, workshop facilitator, and founder of Amplify DEI, shares her tips on ending meeting hangovers. So, you’re a leader. Your leadership involves managing a team while having both a defined direction and multiple essential goals that need completion. Your goal is to plan effectively and empower your team to achieve high performance. The truth is that team leadership extends beyond goal achievement. Leaders must handle the complex interpersonal situations that emerge when working with people. The speed…

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Past the tipping point: Why the climate transition is now in our hands

Digital Marketing, Government and policy, Insider, Next Featured, SEO Tips, Sustainability, Technology /

Jacqueline van den Ende, CEO of Carbon Equity, believes we have already passed the climate transition tipping point: “Last year, 90% of all new electricity production worldwide came from renewable sources, i.e. generated via solar, wind, or water. Meanwhile, China is actually ahead of its climate goals compared to other countries,” she said. This isn’t a sign to let up; if anything, van den Ende believes we need more investment into climate tech solutions that will help accelerate the transition and make clean energy accessible across the globe. Yet, European climate tech funding sunk to a five-year low in Q1…

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