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Mercedes-Benz discontinues feature that syncs music to driving

Cars, Digital Marketing, Entertainment, Mercedes-Benz, Music, News, SEO Tips, Technology /
Mercedes-Benz sent out a notice to customers recently announcing its plans to discontinue MBUX Sound Drive, an interactive audio feature that syncs music to the car’s actions. The feature was first announced less than a year ago at CES in partnership with Black Eyed Peas frontman Will.i.am. Notices went out recently to customers that MBUX […]

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A vague study on Nazi bots created chaos in the Taylor Swift fan universe

Creators, Digital Marketing, Entertainment, Music, Report, SEO Tips, Tech, Technology /
On December 9th, Rolling Stone published a story that some saw as a bombshell: a network of coordinated, “inauthentic” social media accounts had a hand in the weekslong discourse that trailed the release of Taylor Swift’s recent album, The Life of a Showgirl. It was a big deal for those in the Swiftie/anti-Swiftie universe. Immediately […]

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Musicians are getting really tired of this AI clone ‘bullshit’

AI, Digital Marketing, Entertainment, Music, Report, SEO Tips, Technology /
“Not ideal.” “Completely unacceptable.” “Shameless.” “Predatory.” “Some bullshit.” “Total bullshit.” This is how musicians, producers, and others in the industry are describing the relentless spread of AI clones. Of course, AI fakes aren’t new, but as the scammers have gotten more brazen, artists are responding with increasing furor. We got a taste back in 2023 […]

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You need to listen to Sudan Archives’ violin opus for the club

Column, Digital Marketing, Entertainment, Music, Music Review, SEO Tips, Technology /
My introduction to Sudan Archives was the song “Nont for Sale” from her first EP Sink in 2018. I’ve been a die-hard fan ever since. With each album, she finds new ways to sculpt the sound of her violin, contorting it in defiance of expectations. Athena found her in conversation with it, leaving its timbre […]

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Absynth is back and weirder than ever after 16 years

Digital Marketing, Entertainment, Music, News, SEO Tips, Tech, Technology /
Absynth is something of a cult classic in the soft synth world. It was originally released in 2000, and quickly found an audience among the growing cadre of people making music on computers. But its last major update, Absynth 5, was released in 2009, and Native Instruments officially discontinued the instrument in 2022, citing a […]

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Slab is the first MIDI controller built exclusively for Serato Studio

Digital Marketing, Entertainment, Gadgets, Hands-on, Music, Reviews, SEO Tips, Technology /
Native Instruments and Ableton have had incredible success with their custom MIDI controllers that integrate with their DAWs (digital audio workstations), Maschine and Live, respectively. Native Instruments’ Maschine (yes, it’s the name of the hardware and the software) and Ableton’s Push are pretty much the gold standard for integration between music-making software and hardware. Serato […]

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Spotify’s music videos feature arrives in the US and Canada

Digital Marketing, Entertainment, Music, News, SEO Tips, Spotify, Streaming, Technology /
Spotify is launching its beta music videos feature to Premium subscribers in the US and Canada today, over a year after it rolled out to Premium users in other regions. If you have a Spotify Premium subscription, you should now begin seeing an option to “Switch to video” on some tracks on the iOS, Android, […]

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