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Managing your brand’s narrative in the AI age

Digital Marketing, Insider, Next Featured, SEO Tips, Technology /

Earned media has always been hailed as the holy grail of PR due to its unparalleled ability to build trust. Most recent surveys state that 40%–60% of the population still trusts organic content the most, depending on the country. However, I see significant business risks in relying on organic PR only, especially now that various AI systems are on the rise. Robots don’t distinguish between earned and paid content when using it to generate answers. And that’s a wake-up call for us all to revise our PR strategies. The potential dangers of earned-only PR strategies The primary advantage of earned media,…

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The European Union has put €700 million into NanoIC

Deep tech, Digital Marketing, Europe, Next Featured, SEO Tips, Technology /

The European Union has formally inaugurated NanoIC, a semiconductor pilot line backed by a €700 million investment under the European Chips Act. The facility aims to accelerate the development of advanced chip technologies and strengthen Europe’s position in the global semiconductor landscape. Situated at the research hub imec in Leuven, NanoIC is designed as an open pilot line where companies, research institutes, and startups can prototype and test cutting-edge components before commercial deployment. Unlike traditional closed fabs, the facility offers access to beyond-2-nanometre system-on-chip (SoC) technologies, early-stage process design kits, and advanced toolsets that bridge the gap between laboratory research…

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Anthropic spent millions on Super Bowl ads to roast OpenAI

Digital Marketing, Insider, Next Featured, Opinion, SEO Tips, Technology /

Everyone knows Super Bowl commercials are expensive, bombastic, and designed to be talked about. What we didn’texpect was an AI startup using the biggest ad stage of the year to throw shade at a rival’s advertising strategy. That’s exactly what Anthropic has done. The company bought Super Bowl airtime to broadcast a simple message: “Ads are coming to AI, but not to Claude.” Its ads depict a chatbot spitting product pitches mid-conversation, ending with a clear contrast to its own ad-free promise. Even ads these days aren’t what they used to be. Video: Can I get a six pack quickly?, uploaded…

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UiPath pushes deeper into financial services with WorkFusion acquisition

Artificial Intelligence, Digital Marketing, Insider, Next Featured, SEO Tips, Technology /

UiPath, the Romanian unicorn, has agreed to buy WorkFusion, bringing a specialist in AI agents for financial-crime compliance into its fold as part of a broader push into agentic automation for the banking sector. The deal closed in UiPath’s first quarter of fiscal 2027; financial terms were not disclosed. WorkFusion’s software focuses on repetitive and resource-intensive parts of compliance work, from customer screening and anti-money-laundering (AML) checks to know-your-customer (KYC) investigations. “Financial institutions need intelligent solutions to combat sophisticated financial crimes and navigate evolving compliance requirements,” said Daniel Dines, CEO of UiPath. Those capabilities now sit alongside UiPath’s existing automation…

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Europe’s social media age shift: Will tougher rules change how teens use the internet?

Digital Marketing, Europe, Next Featured, Opinion, SEO Tips, social media, Technology /

It is just the beginning of 2026, and things are happening even faster than last year. Not only in technology, but also in regulations, laws, and in how we deal with all the information around us. As a person born in the 90s, social media was once an unknown land for me, a place that felt genuine in the beginning. It still had dangers, but it seemed less risky, or maybe our parents’ rules were stricter. I don’t want to go down the psychological path here, but I want to look at where we are headed with so much risk,…

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TechEx Global returns to London with enterprise technology and AI execution

Digital Marketing, Events, Next Featured, SEO Tips, Technology /

London, TechEx Global 2026, one of Europe’s biggest enterprise technology conferences, brought thousands of technology professionals together at Olympia London on 4 and 5 February. The event went beyond buzzwords, focusing on how emerging technologies, especially AI, are being applied in real business contexts.  TechEx Global combines several co-located expos, including AI & Big Data, Cyber Security & Cloud, IoT Tech, Intelligent Automation, and Digital Transformation. Over 200 expert speakers and 150 exhibitors offered insights into how organisations are using digital tools to solve real problems and make decisions, not just generate answers.  From talk to execution One recurring theme…

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QT Sense raises €4M to advance a quantum sensing platform

Digital Marketing, Next Featured, Quantum tech, Science, SEO Tips, Technology /

QT Sense, a deep-tech biotech startup building tools to study living cells, announced it has secured €4 million in funding to accelerate its Quantum Nuova platform, a technology that lets scientists observe cellular processes in real time and reveal biochemical activity linked to disease.  The funding includes a €3 million seed investment led by Cottonwood Technology Fund, with follow-on backing from existing investor QDNL Participations and an angel investor. In addition, the company received €600,000 from the ONCO-Q programme to support cancer research and €400,000 through the Quantum Forward Challenge for collaborative deployments with research partners. Most traditional lab methods…

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Kembara closes €750M first close to fuel growth of European deep tech startups

Deep tech, Digital Marketing, Investors and funding, Next Featured, SEO Tips, Technology /

 Europe’s largest dedicated deep tech growth fund has taken a major step forward after closing the first tranche of its fundraising effort at €750 million. The fund, known as Kembara Fund I and managed by Spain-based Mundi Ventures, is aiming for a €1 billion target. It will invest in European companies developing breakthrough technologies in areas such as clean energy, AI, quantum computing, advanced materials, robotics, and space tech. A cornerstone of the fundraising so far is a €350 million commitment from the European Investment Fund, part of the EU’s attempt to strengthen local growth capital. Additional backing comes from…

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When the machines started talking to each other

Deep tech, Digital Marketing, Next Featured, SEO Tips, Technology /

If cinema has taught us anything about interacting with our own creations, it’s this: androids chatting among themselves seldom end with humans clapping politely. In 2001: A Space Odyssey, HAL 9000 quietly decides it knows better than the astronauts. In Westworld, lifelike hosts improvise rebellion when their scripts stop making sense. Those stories dramatize a core fear we keep returning to as AI grows more capable: what happens when systems we design start behaving on their own terms? You might have heard the internet is worried about Moltbook, a social network made exclusively for AI agents. It’s an audacious claim:…

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Snowflake and OpenAI forge $200M enterprise AI partnership

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Snowflake and OpenAI have struck a multi-year, $200 million partnership to bring OpenAI’s advanced models, including GPT-5.2, directly into Snowflake’s enterprise data platform. The collaboration is designed to let Snowflake’s large customer base, more than 12,000 organisations, build AI agents and semantic analytics tools that operate on their own data without moving it outside Snowflake’s governed environment. Under the agreement, OpenAI models will be natively embedded in Snowflake Cortex AI and Snowflake Intelligence, making it possible to run queries, derive insights, and deploy AI-powered workflows using natural language interfaces and context-aware agents. Customers can analyse structured and unstructured data, automate…

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