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Big stages, smaller impact.

Digital Marketing, Insider, Media, Next Featured, SEO Tips, Technology /

For years, the tech industry equated success with scale. Bigger stages, larger crowds, more logos, more panels, more noise. Five thousand people became ten thousand. Ten thousand became the goal. Somewhere along the way, that stopped making sense. Founders and executives didn’t announce a boycott. They simply stopped showing up. What we see today is not a rejection of events, but a correction in how people who actually run companies choose to spend their time. The shift is subtle, but consistent. Fewer large conferences. More small, curated gatherings. More closed rooms. More dinners. More tables of twelve. Big tech events…

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Five stars, Zero trust

Digital Marketing, Insider, Next Featured, Opinion, SEO Tips, Technology /

Five stars used to mean something. People still read reviews before buying software. They just don’t trust them the way they used to. And no, this isn’t about fake reviews or obvious scams. Those are easy to spot. The real problem is more uncomfortable. The review economy didn’t collapse. It slowly drifted away from its original purpose. User reviews began as authentic buyer guidance, but they’ve morphed into strategic assets for businesses. Scroll through any app store or e-commerce site: everything is “top-rated” and lavished with praise. If every product gleams with a 4.8/5 rating, those stars start to lose…

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A 2025 recap for Tech & AI

Digital Marketing, Insider, Next Featured, SEO Tips, Tech, Technology /

2025 was the year technology stopped being tomorrow’s promise and became today’s anchor. What began as a surge in generative AI and platform innovation two years prior crystallized this year into concrete shifts in how people work, governing bodies legislate, and markets invest. Across continents and industries, the arc of technology bent toward practical impact, regulatory reality, and economic weight. At the heart of the year’s story was artificial intelligence’s jump from novelty to infrastructure. LLMs and multimodal models moved beyond demos into everyday workflows, influencing how documents are written, campaigns are conceived, products designed, and code generated. Enterprises that…

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A New Era for TNW.

Digital Marketing, Insider, Media, Next Featured, SEO Tips, Technology /

My name is Alexandru Stan, and this article continues the dialogue I began following the acquisition of TNW. Following the recent transaction, TNW Spaces remains with the Financial Times, while we continue the mission of the website, the events, and the global community. We already have a dedicated team at tekpon operating the platform, events, and community initiatives. Our objective is to expand and strengthen the team as TNW accelerates its next chapter. TNW is already a global media platform with millions of readers. We’re not starting over. We are building forward. Why TNW matters today Technology is entering a…

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Startup wisdom: Why resilience is the most underrated metric in startup success

Digital Marketing, Future of work, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience. In the startup world, we’re taught to obsess over metrics. Burn rate, CAC, MRR — they dominate the dashboards and drive the decisions. And yes, data matters. But there’s something quietly more essential that rarely gets the same spotlight: resilience. This piece offers a balanced perspective — one that holds space for both sides. While execution metrics are essential for traction and…

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Europe’s AI boom is leaving femtech behind

Digital Marketing, Ecosystems, Investors and funding, Next Featured, SEO Tips, Startups and technology, Technology /

Left unchecked, Europe’s narrow focus on AI investment will come at the health of half its population. As venture capital floods disproportionately into the AI sector, women’s health innovation — the definition of essential infrastructure — is once again left fighting for scraps. In 2021, global femtech investment peaked at €1.89bn before plunging to just €1.1bn the next year, amid a tech funding apocalypse and capital making a headlong dash towards AI. Several factors contributed to this decline — broader market conditions, withering investor risk appetite, and natural sector maturation. But the surge in AI funding coinciding with a plunge…

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Founders’ takes: Why we need European AI employees

Deep tech, Digital Marketing, Insider, Next Featured, SEO Tips, Startups and technology, Technology /

Founders’ takes is a new series featuring expert insights from tech leaders transforming industries with artificial intelligence. In this edition, Lucas Spreiter, founder of German startup Venta AI, shares his vision of AI employees. Artificial intelligence is about to enable the most dramatic shift of the century: the transition from human labour to AI labour. In the coming years, businesses won’t just use AI as a tool — they’ll employ AI as real colleagues, handling critical workflows end-to-end. That shift is inevitable. The real question is: whose employees will we be hiring? If Europe doesn’t catch up with the US and…

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Big business can still innovate — by adding startup leaders to the C-suite

Corporates and innovation, Digital Marketing, Ecosystems, Next Featured, SEO Tips, Startups and technology, Technology /

Startups love hiring big business leaders into advisory and C-suite roles. These hires solve a common issue: as startups grow and look to compete with incumbents, they need some corporate talent to see them over the line.  But big, established businesses have a different common issue. They’re too big, too established, and being outcompeted by the very companies that are hiring their talent.  Right now, it’s the hare and the tortoise — but slow and steady isn’t winning the race this time.  Established businesses need to take a page out of the startup playbook and hire for the C-suite from…

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Startup wisdom: How to get your startup noticed — 5 principles to master

Digital Marketing, Future of work, Investors and funding, Next Featured, SEO Tips, Startups and technology, Technology /

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, Lize Hong, the founder of strategic communications firm Venture Vox, shares her tips on getting startups noticed. Startups don’t fail because they lack a good product. They fail because no one knows or cares about them. It’s brutal, but true. While many founders cling to the myth that “build it and they will come,” the reality is that attention is oxygen for startups. I’ve learned this through experience. As a tech communications expert, I’ve defended the reputations of companies like Google and Uber…

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Past the tipping point: Why the climate transition is now in our hands

Digital Marketing, Government and policy, Insider, Next Featured, SEO Tips, Sustainability, Technology /

Jacqueline van den Ende, CEO of Carbon Equity, believes we have already passed the climate transition tipping point: “Last year, 90% of all new electricity production worldwide came from renewable sources, i.e. generated via solar, wind, or water. Meanwhile, China is actually ahead of its climate goals compared to other countries,” she said. This isn’t a sign to let up; if anything, van den Ende believes we need more investment into climate tech solutions that will help accelerate the transition and make clean energy accessible across the globe. Yet, European climate tech funding sunk to a five-year low in Q1…

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