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Big Tech’s desperate last push at AI regulation

AI, Digital Marketing, Policy, Politics, SEO Tips, social media, Tech, Technology /
For months, Big Tech’s Washington lobbyists have chased after the holy grail of pro-AI legislation: preemption. This would be a comprehensive federal law, passed in Congress and signed by the president, applying one set of AI rules across the entire country and overriding the legally messy state-by-state approach to regulation. For months, lobbyists have run […]

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EA just built a full advertising platform inside its games, and 120 million players are the audience

Artificial Intelligence, Corporates and innovation, Digital Marketing, Next Featured, SEO Tips, Technology /

Electronic Arts has launched EA Advertising, a platform that lets brands buy dynamic, real-time ad placements inside the company’s sports games. The system delivers ads through stadium signage, digital ad boards, scoreboards, and broadcast-style overlays across titles including Madden NFL, EA SPORTS FC, and EA SPORTS College Football. EA says its games reached more than […]

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Xbox turmoil continues with a studio closure and executive departures

Digital Marketing, Entertainment, Gaming, News, SEO Tips, Technology, Xbox /
Last week, Xbox boss Asha Sharma sent a memo warning of an Xbox “reset” ahead of expected layoffs, and today, Kotaku reported that Xbox plans to shut down Compulsion Games, the studio behind South of Midnight. Since taking over in February, Sharma has made some big decisions, including cutting the price of Xbox Game Pass […]

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