Matt McGee on the Wild West days of SEO
Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics.
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How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
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Beyond RAG: Why every AI search platform is now agentic and what that means for your content
AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out.
Vanessa Fox on the birth of Google Search Console
From the super early days of Google through using AI today for SEO – we covered a lot in this interview.
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How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.
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5 places to find FAQ content that improves AI visibility
Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.
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You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer via @sejournal, @DuaneForrester
The six-mode taxonomy maps almost exactly onto the split between execution-layer and judgment-layer work. Most practitioners are living in the execution layer.
The post You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer appeared first on Search Engine Journal.
Brand depth determines what AI systems recommend
Citations only show the outcome. The real advantage comes from building a brand AI systems consistently retrieve, recognize, and recommend.
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Introducing ‘YBYS’: Your brand = Your SEO
The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand.
Introducing ‘YBYS’: Your brand = Your SEO Read More »
The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage via @sejournal, @TaylorDanRW
Machines writing for machines is a race to the bottom. Here’s how to reintroduce human thinking before your brand disappears into the wallpaper.
The post The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage appeared first on Search Engine Journal.