AEO / GEO

Key Takeaways Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem. Here’s the harder question: what are you actually measuring? Most teams doing AI brand visibility tracking today have taken a familiar mental model and applied it to an unfamiliar system. Prompts have become […]

Key Takeaways Here’s something that should keep marketers up at night: your buyers are researching purchases in ChatGPT and Perplexity, and most brands have no idea whether they’re showing up in those answers. That gap is exactly what an AI visibility report is built to close. It tells you how often your brand gets cited […]