AEO / GEO

Key Takeaways For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content. But first-party data on what was actually happening inside AI features was not available. Google changed that on […]

Key Takeaways AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews and AI Mode now deliver direct answers inside the search results page, which has raised a real question: if users never need to click, what happens to your traffic? Google’s latest update is […]

Key Takeaways You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web.  And still not seeing it move the revenue needle.  That’s the problem a lot of marketing teams are grappling with right now. AI visibility is growing. Profitability isn’t keeping pace. After analyzing more than 100 AEO and GEO campaigns at NP […]

Key Takeaways If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the problem is usually upstream: generic prompts, the wrong measurement model, inputs that don’t reflect how real buyers actually search. In an earlier piece, I introduced a structured framework for fixing it. This post […]

Key Takeaways The first post in this series made the case that most AI visibility tracking is built on the wrong foundation: generic prompts measuring hypothetical users, deterministic tools applied to a probabilistic system. If that diagnosis is right, the obvious next question is: what does a better approach actually look like? That’s what this […]

Key Takeaways Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem. Here’s the harder question: what are you actually measuring? Most teams doing AI brand visibility tracking today have taken a familiar mental model and applied it to an unfamiliar system. Prompts have become […]

Key Takeaways Here’s something that should keep marketers up at night: your buyers are researching purchases in ChatGPT and Perplexity, and most brands have no idea whether they’re showing up in those answers. That gap is exactly what an AI visibility report is built to close. It tells you how often your brand gets cited […]