AEO / GEO

Key Takeaways At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+ enterprise brands, the same dataset behind this piece. The feedback I got from conference attendees  in the days that followed made one thing clear: most of what marketers assume about AI search visibility […]

Key Takeaways Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else. That advantage may become even more important as AI search changes how people discover information. A recent Search Engine Land analysis of AI citations found that proprietary data can be a strong differentiator for brands […]

Key Findings Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI answers, how early it’s mentioned, and how many categories it shows up in.  “What’s the best budget tracking app?”  “How do I send money to friends and family?”  These are the types of financial questions […]

Key Takeaways You already know what GEO is. You’ve read the definitions, sat through the LLMO comparisons, and seen the “AI search is changing everything” takes. What’s still missing from most of that content is GEO by platform: the actual, mechanical differences in how ChatGPT, Claude, Gemini, and Perplexity decide what to surface. Clients are […]

Key Takeaways Most marketers optimizing for AI search visibility are focused on the wrong layer. They are tracking citations, which is the output. What they should be studying is fanouts, which is the input that determines whether a citation is even possible. A new analysis of five million query fanouts from ChatGPT, Perplexity, and Grok […]

Key Takeaways For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content. But first-party data on what was actually happening inside AI features was not available. Google changed that on […]

Key Takeaways AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews and AI Mode now deliver direct answers inside the search results page, which has raised a real question: if users never need to click, what happens to your traffic? Google’s latest update is […]

Key Takeaways You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web.  And still not seeing it move the revenue needle.  That’s the problem a lot of marketing teams are grappling with right now. AI visibility is growing. Profitability isn’t keeping pace. After analyzing more than 100 AEO and GEO campaigns at NP […]

Key Takeaways If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the problem is usually upstream: generic prompts, the wrong measurement model, inputs that don’t reflect how real buyers actually search. In an earlier piece, I introduced a structured framework for fixing it. This post […]

Key Takeaways The first post in this series made the case that most AI visibility tracking is built on the wrong foundation: generic prompts measuring hypothetical users, deterministic tools applied to a probabilistic system. If that diagnosis is right, the obvious next question is: what does a better approach actually look like? That’s what this […]