Stop trying to replace people with AI
Fear-based AI positioning grabs attention, but it can undermine trust. Here’s why augmentation is a stronger long-term marketing strategy.
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A 13-word edit can steer what deep-research AI agents recommend
Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.
A 13-word edit can steer what deep-research AI agents recommend Read More »
B2B brands rank in Google but appear in just 3% of AI Overviews
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
B2B brands rank in Google but appear in just 3% of AI Overviews Read More »
Cloudflare and beehiiv give publishers new AI crawler controls
A new dashboard shows which AI bots hit newsletters, what got blocked and whether any of that crawling sends readers back.
Cloudflare and beehiiv give publishers new AI crawler controls Read More »
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
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3 questions that reveal your real search performance
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
3 questions that reveal your real search performance Read More »
Why continuous learning is now part of search performance
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
Why continuous learning is now part of search performance Read More »
How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis by Citation Labs
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic
As Google’s AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic Read More »
Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.