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A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn’t write them.
What if you were held accountable for your AI slop? Read More »
AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.
ChatGPT recommendations drive more brand website visits: Study Read More »
Fear-based AI positioning grabs attention, but it can undermine trust. Here’s why augmentation is a stronger long-term marketing strategy.
Stop trying to replace people with AI Read More »
Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.
A 13-word edit can steer what deep-research AI agents recommend Read More »
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
B2B brands rank in Google but appear in just 3% of AI Overviews Read More »
A new dashboard shows which AI bots hit newsletters, what got blocked and whether any of that crawling sends readers back.
Cloudflare and beehiiv give publishers new AI crawler controls Read More »
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
How to approach build-versus-buy decisions for SEO Read More »
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
3 questions that reveal your real search performance Read More »
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
Why continuous learning is now part of search performance Read More »
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.