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SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable.
The worst thing you can be in an SEO job interview is forgettable Read More »
If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.
Want to present at SMX Next? Now’s the time to submit a pitch! Read More »
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
An open letter to everyone hiring a search leader Read More »
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
Why continuous learning is now part of search performance Read More »
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
The new PPC skill set: From keyword manager to system optimizer Read More »
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
How AI may increase the value of SEO expertise Read More »
The key isn’t arguing with AI outputs. It’s guiding stakeholders through what’s useful, generic, or simply incorrect.
Your client sent ChatGPT SEO advice: Here’s how to respond Read More »
Cut through PPC complexity with practical tips on testing, AI, and reporting so you can make smarter decisions from day one.
New to PPC? 7 tips to build skills and confidence fast Read More »
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.
7 lessons from moving from agency to in-house SEO Read More »
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
5 lessons from delivering bad SEO news to executives Read More »