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The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.
Google clarifies sensitive audience targeting rules for Demand Gen campaigns Read More »
Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges Read More »
Viewers don’t just watch TV ads. They search. Here’s how to capture demand, measure search lift, and connect search to media planning.
How TV ads create search demand — and what to do about it Read More »
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Your #1 competitive advantage in Google Ads: Customer Match Read More »
A Shopify outage disrupted storefronts, checkouts, admin access and Retail POS, potentially affecting merchants’ ability to manage stores / process sales.
Shopify outage disrupts stores, checkouts and admin access Read More »
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
The new PPC skill set: From keyword manager to system optimizer Read More »
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.
How Google Display exclusions guide AI-driven optimization Read More »
Google’s Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.
Google spotlights invalid click credits with new Ads help documentation Read More »
Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI search.
Google begins testing healthcare ads in AI Mode Read More »
Google’s updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Google Ads updates terms of service ahead of July 2026 rollout Read More »