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As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
Why your match rate is the most important number you’re not tracking by Rokt mParticle Read More »
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.
The post Google AI Mode Shows Ads On 1 In 3 Commercial Keywords appeared first on Search Engine Journal.
Google AI Mode Shows Ads On 1 In 3 Commercial Keywords via @sejournal, @MattGSouthern Read More »
Google broadens access to it’s native lead generation format while adding new integrations and simplifying eligibility requirements.
Google drops $50K ad spend requirement for Lead Form assets Read More »
The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.
How to report PPC performance without lying to yourself (or your boss) Read More »
GTM’s new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
Google Tag Manager adds guided setup for Google Ads purchase tracking Read More »
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
Google expands Brand Lift Studies with enhanced measurement option Read More »
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
Local Services Ads come to Google Ads via Performance Max Read More »
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
The post Google Is Bringing Local Services Ads Into Google Ads appeared first on Search Engine Journal.
Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson Read More »
Evaluate Google Ads creative with the MOCA framework before it enters testing, so you’re experimenting with stronger ideas from the start.
How to evaluate Google Ads creative before testing it Read More »
A £50 Meta campaign that accidentally spent over £1,000 became a valuable lesson in transparency, process, and why honesty matters.
Heather Robinson talks about a £50 PPC ad that cost £1,000 Read More »