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Break the Protection Paradox by aligning content strategy with how modern search and AI systems discover and surface information.
The post How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox appeared first on Search Engine Journal.
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution, leadership isn’t seeing the value of webinars.” If you’ve said any version of those things, you’re not alone, and you’re not the problem. The system around it is. Topic selection, promotion, follow-up, and measurement are where the pipeline leaks. And those […]
The post How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases appeared first on Search Engine Journal.
5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?! But the program grew, and you all were so welcoming. Through the years we’ve tested on you all (it’s fun for us!) And I’ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup […]
The post Why Your Webinar Program Isn’t Working (So, Copy Ours) appeared first on Search Engine Journal.
Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell Read More »