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ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
The big winners and losers in U.S. website traffic over the past year Read More »
A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.
The SEO warning signs before organic traffic falls Read More »
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
Building an AI agent for ad management: The hard part isn’t the AI Read More »
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
Your paid media ROAS isn’t 5x. Or 2x. Read More »
This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value.
Microsoft Clarity AI Scrape-to-Referral insights report Read More »
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren’t built to handle.
How to use MCP to get more data from the tools you already use Read More »
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
A 5-layer framework for measuring AI search performance Read More »
You can now see numerous AI analytics reports broken down by branded and non-branded queries.
Microsoft Clarity adds branded and non-branded AI queries Read More »
Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.
Attribution vs. incrementality: Why you need both Read More »
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
How SEO reduces blended customer acquisition costs Read More »