Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
Why your B2B PPC metrics may be lying to you Read More »
Analytics & conversion
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Organic traffic is still worth tracking — just not all of it
Not every organic visit deserves equal weight anymore. Here’s how to focus SEO reporting on high-intent pages and business impact.
Organic traffic is still worth tracking — just not all of it Read More »
How signal decay hurts your top-of-funnel performance
The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.
How signal decay hurts your top-of-funnel performance Read More »
Why some teams launch faster by Storyblok
New global research data reveals the tech gap quietly costing teams speed, revenue, and competitive ground.
Why some teams launch faster by Storyblok Read More »
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
How to build custom SEO reports with Claude Code and Google Search Console Read More »
The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
The 5-layer framework for measuring GEO performance Read More »
Marketing is entering its ‘air traffic control’ era by AtData
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
Marketing is entering its ‘air traffic control’ era by AtData Read More »
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
How to model non-linear SEO seasonality with Prophet Read More »
Google Analytics adds AI Assistant channel to measure AI traffic
You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.
Google Analytics adds AI Assistant channel to measure AI traffic Read More »
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
How to eliminate the skepticism tax in marketing data Read More »