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Strong ROAS can mask where your budget goes. Here’s how separating brand campaigns drives revenue growth and new customer acquisition.
Why separating brand and non-brand campaigns improves ROAS Read More »
Google Display & Video 360’s latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
Google launches Structured Data Files v10.1 for Display & Video 360 Read More »
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
Google tests AI-generated descriptions in Shopping ads Read More »
Google’s AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.
Google rolls out AI content labels across its advertising platforms Read More »
Google’s AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide.
Google rolls out AI content labels in asset studio Read More »
Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.
Google Ads appears to separate Target CPA and Target ROAS bidding strategies Read More »
Attributed conversions don’t always equal incremental growth. Knowing the difference can lead to better campaign and budget decisions.
Attribution vs. incrementality: Why you need both Read More »
See where AI-generated assets helped ecommerce, B2B, and B2C campaigns — and where human control still delivered better results.
Putting Google Ads AI Max’s automated ad copy to the test Read More »
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns Read More »
Advertisers can now exclude specific household income segments at the campaign level while keeping PMax’s automated optimization.
Household income exclusions spotted in Performance Max campaigns Read More »