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Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.
AI Overviews and paid search: When to fight, influence, or generate demand Read More »
Advertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.
Advertisers report Google Ads credits being revoked after spending Read More »
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
Google Ads data shows query length shift post-AI Mode Read More »
What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here’s what to watch.
The availability heuristic: 7 ways Google Ads can steer your decisions Read More »
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
Manual vs. automated Google Ads campaigns: How to allocate your budget Read More »
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here’s how to measure what really matters.
The 11x ROAS account that lost money on every order Read More »
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google tests traditional Search campaigns in AI Mode Read More »
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
Limited Ad Serving: Why Google Ads suddenly show less often Read More »
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
What your Google Ads hour-of-day report doesn’t tell you Read More »
This change is happening on February 17, 2027 and will result in a change in total impressions.
Google AdSense to change how it counts impressions: Begin-to-Render Read More »