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Amazon puts Alexa inside the search bar as agentic commerce heats up

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The unified Alexa for Shopping assistant absorbs Rufus and arrives in the main search flow as Amazon sues to keep external AI agents like Perplexity’s Comet off its marketplace. Amazon is moving its AI shopping assistant into the main search bar. Starting this week, US customers typing into the search field on Amazon.com or in […]

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Alexa is moving into Amazon.com

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Amazon is bringing Alexa Plus to Amazon.com, integrating its LLM-powered AI assistant directly into the company’s shopping experience. Beginning today, when you type a query into Amazon, you’ll be talking to Alexa for Shopping, the company’s new shopping assistant, powered by Alexa Plus. So, while a search for “toilet paper” will still return the expected […]

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Amazon’s Panos Panay addresses new Fire phone rumors

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Amazon’s head of devices and services, Panos Panay, says that the company is “not necessarily” planning to release a smartphone, but has stopped short of denying it outright. It was previously reported that Amazon is developing an Alexa-enabled AI phone codenamed “Transformer,” more than 10 years after it scrapped its ill-fated Fire Phone. Speaking to […]

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Amazon’s ultrafast 30-minute deliveries are now available in more cities

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Following a limited test run in parts of Seattle and Philadelphia that started last December, Amazon Now is officially available to millions of Amazon shoppers across the United States. In addition to Seattle and Philadelphia, the 30-minute delivery service is now also widely available in Atlanta and Dallas-Fort Worth, but will soon be expanding to […]

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Amazon prepares its first Swiss franc bond in six-part AI-capex push

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BNP Paribas, Deutsche Bank and JPMorgan have the mandate. Maturities run from three years to 25 years. The trade follows Alphabet’s record Swiss issuance in February and Amazon’s $37bn dollar deal in March, and is the latest demonstration that hyperscalers are now multi-currency borrowers. Amazon is preparing its first-ever Swiss franc bond issuance, Bloomberg reported […]

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Amazon is adding a vertical video feed to Prime Video

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Amazon Prime Video is joining Netflix and Disney Plus in adding a vertical feed of videos to its streaming app. The new “Clips” feed will offer a stream of short-form videos from shows and movies, with options to jump into the full title, rent, or buy it. Prime Video previously offered a TikTok-style feed with […]

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