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Nobody can predict Amazon’s ad reserve prices, including Amazon. That is the defence.

Amazon, Digital Marketing, Fintech and ecommerce, Marketing and SEO, Next Featured, SEO Tips, Technology, United States /

The Federal Trade Commission and 22 states sued Amazon in Seattle on 31 August, alleging it inflated auction prices for Sponsored Products, Sponsored Brands and Sponsored Display, and generated more than $20bn in additional advertising costs since 2019. As CNBC reported, regulators say 1.2 million advertisers were affected, including more than 500,000 small and medium businesses. […]

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Amazon’s AI assistant can now spot fake emails from the company

AI, Amazon, Amazon Alexa, Digital Marketing, News, SEO Tips, Tech, Technology /
Amazon is trying to combat impersonation scams with a new feature that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company. With the update, you can ask Alexa for Shopping about a message you received, and it will use AI to compare […]

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The FTC says Amazon charged advertisers the wrong price 80% of the time

Amazon, Digital Marketing, Government and policy, Legal, SEO Tips, Technology /

Amazon runs a second-price auction for its search ads, a system in which the winning advertiser is supposed to pay one cent more than the next-highest bid. The Federal Trade Commission now alleges that Amazon charged advertisers their full winning bid roughly 80% of the time instead. The agency and 22 states sued Amazon on […]

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FTC lawsuit alleges Amazon has been ‘secretly and systematically’ overcharging for ads

Amazon, Business, Digital Marketing, News, Policy, SEO Tips, Tech, Technology /
The FTC and 22 state attorneys general are suing Amazon for allegedly using a “secret ad surcharge” to drive up prices for ads on its website and app. FTC chairman Andrew Ferguson claims in a blog post on the lawsuit that the higher advertising prices “were largely passed on to American consumers.” According to the […]

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