Analysis

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The cost of the smart home is going up

Analysis, Digital Marketing, Google, Google I/O 2026, Report, SEO Tips, Smart Home, Technology /
Selling the smart home has been hard. Even Amazon has lost money in the space, despite putting hundreds of millions of Echo devices in people’s homes. Google has also reportedly struggled to turn a profit from its substantial investment in Nest. But now Google is seeing dollar signs in the prospect of selling AI-driven subscriptions […]

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It’s make or break time for AI labelling systems

AI, Analysis, Digital Marketing, Google, Report, SEO Tips, Tech, Technology /
We’re about to find out if the systems designed to make deepfakes and AI-generated content easy to spot are actually up to snuff. SynthID and C2PA Content Credentials, two distinct technologies for invisibly tagging image, video, and audio files with information about their origins, are getting their biggest expansion to date, and with it, the […]

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If Google can’t  make AI agents useful, maybe no one can

AI, Analysis, Digital Marketing, Google, Google I/O 2026, Report, SEO Tips, Technology /
For years, tech companies have promised AI will give everyone a capable personal assistant but delivered something more like a clueless intern. Over the past six months, that has started to change, thanks largely to the viral open-source AI agent platform OpenClaw. And among the top AI labs now chasing similar success, one seems particularly […]

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Musk v. Altman proved that AI is led by the wrong people

AI, Analysis, Digital Marketing, Elon Musk, Law, Microsoft, SEO Tips, Technology /
The tech trial of the year, Musk v. Altman, was ultimately a fight for control. Elon Musk argued that Sam Altman, with whom he helped found the now-massive company OpenAI, shouldn’t direct the future of AI. Altman’s lawyers, in turn, poked at Musk’s own credibility. A jury came to a verdict on Monday after just […]

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Why does the Googlebook exist?

Analysis, Android, Chromebook, Digital Marketing, Google, Report, SEO Tips, Technology /
Google announced its new Googlebook laptop platform yesterday, and so far I’ve been left asking, “Why?” Why is Google blowing up its Chromebook and ChromeOS platform for this? I’ve been excited by the prospect of Android and ChromeOS unifying under the long-rumored Aluminium OS. The theory was that Aluminium might unite Android and ChromeOS under […]

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Mira Murati’s deposition pulled back the curtain on Sam Altman’s ouster

AI, Analysis, Digital Marketing, Elon Musk, Law, OpenAI, SEO Tips, Technology /
The week leading up to Thanksgiving 2023 was the AI industry’s biggest soap opera moment. OpenAI CEO Sam Altman was abruptly ousted from his role at the ChatGPT-maker. The explanation? That Altman was “not consistently candid in his communications with the board.” Now, via witness testimony and trial exhibits in Musk v. Altman, the public […]

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All the evidence revealed so far in Musk v. Altman

AI, Analysis, Digital Marketing, Elon Musk, Law, OpenAI, SEO Tips, Technology /
The Musk v. Altman trial is underway, and that means exhibits, or the evidence to be presented in court, are being revealed piece by piece. So far, email exchanges, photos, and corporate documents are circulating from the earliest days of OpenAI – and from before the AI lab even had a name. Some high-level takeaways: […]

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All the evidence unveiled so far in Musk v. Altman

AI, Analysis, Digital Marketing, Elon Musk, Law, OpenAI, SEO Tips, Technology /
The Musk v. Altman trial is underway, and that means exhibits, or the evidence to be presented in court, are being revealed piece by piece. So far, email exchanges, photos, and corporate documents are circulating from the earliest days of OpenAI – and from before the AI lab even had a name. Some high-level takeaways: […]

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