Apple launches iPhone 18 Pro with upgraded camera
Apple’s new iPhone 18 Pro lineup upgrades the camera and comes in burgundy.
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Apple Event
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What to expect at Apple’s September 9th launch event
Apple’s September 9th launch event could be one of its biggest in years. It will be Apple’s first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple’s iPhone 18 lineup. That could include the long-rumored foldable “iPhone Ultra,” coming […]
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Apple announces September iPhone launch event
Apple’s next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a “Surprise and shine” tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream on Apple’s website. September’s show could […]
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Siri is good now??
You’d be forgiven for thinking this day would never come. Siri has spent a decade and half somewhere between “sort of useful at a few things” and “utterly disastrous, why did I even try, can it honestly not even set a timer.” But the wildest thing just happened: Apple put out a new version of […]
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I’m relieved Siri AI isn’t trying to be a health coach
This is Optimizer, a weekly newsletter sent from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. This week’s issue is a special early edition tied to The Verge’s WWDC coverage. You can expect our next issue at its usual time next […]
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Apple is embracing the fantasy of AI photo editing
Apple used to question whether generative AI-powered editing features were worth the risk of distorting our perceptions of the world. Now it seems Apple no longer believes that photos should accurately capture reality. At WWDC 2026, the company announced a host of new AI-powered photo editing tools. They give users effortless powers of manipulating images […]
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Apple’s AI promises are finally, almost, sort of, here
Apple kicked off its annual developer conference with bold promises about AI. The company, CEO Tim Cook said, would be “introducing new technologies and innovations that push the limits on what’s possible.” But its slew of announcements – centered on a brand-new “Siri AI” – had more to do with catching up. After almost entirely […]
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Apple’s AI pitch will live or die by its privacy promise
As expected, yesterday’s WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn’t rush into AI because it was taking its time to do things right. In this case, “right” means “with more privacy than anyone else.” It’s a good pitch – […]
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Apple’s Screen Time updates are too little, too late
Apple spending a big chunk of its WWDC keynote on parental controls was surprising for several reasons. But the biggest is that, despite all the airtime, it didn’t announce much new beyond a redesigned interface. Almost all the features touted already exist or are upgrades to current options. Why Apple chose to do this isn’t […]
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5 things I already love from the iOS 27 beta
iOS 27 has only been out for a few hours, and I’ve been messing around with the developer beta on my iPhone 16 Pro. I was most interested in trying out the new Siri AI, but unfortunately, I’m still on Apple’s waitlist for that. In the meantime, I’ve been poking around a bunch of features […]
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