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What to expect at Apple’s September 9th launch event

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Apple’s September 9th launch event could be one of its biggest in years. It will be Apple’s first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple’s iPhone 18 lineup. That could include the long-rumored foldable “iPhone Ultra,” coming […]

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Apple announces September iPhone launch event

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Apple’s next launch event will take place on September 9th at 1PM ET. Invites to the event, which has a “Surprise and shine” tagline, were sent out on Wednesday. The event will take place at the Steve Jobs Theater in Apple Park, but there will also be a livestream on Apple’s website. September’s show could […]

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I’m relieved Siri AI isn’t trying to be a health coach

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This is Optimizer, a weekly newsletter sent from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. This week’s issue is a special early edition tied to The Verge’s WWDC coverage. You can expect our next issue at its usual time next […]

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Apple is embracing the fantasy of AI photo editing

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Apple used to question whether generative AI-powered editing features were worth the risk of distorting our perceptions of the world. Now it seems Apple no longer believes that photos should accurately capture reality. At WWDC 2026, the company announced a host of new AI-powered photo editing tools. They give users effortless powers of manipulating images […]

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Apple’s AI promises are finally, almost, sort of, here

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Apple kicked off its annual developer conference with bold promises about AI. The company, CEO Tim Cook said, would be “introducing new technologies and innovations that push the limits on what’s possible.” But its slew of announcements – centered on a brand-new “Siri AI” – had more to do with catching up. After almost entirely […]

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Apple’s AI pitch will live or die by its privacy promise

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As expected, yesterday’s WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn’t rush into AI because it was taking its time to do things right. In this case, “right” means “with more privacy than anyone else.” It’s a good pitch – […]

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Apple’s Screen Time updates are too little, too late

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Apple spending a big chunk of its WWDC keynote on parental controls was surprising for several reasons. But the biggest is that, despite all the airtime, it didn’t announce much new beyond a redesigned interface. Almost all the features touted already exist or are upgrades to current options. Why Apple chose to do this isn’t […]

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Apple’s new parental controls are for keeping Apple out of trouble

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When Apple put child safety front and center at WWDC on Monday, its stated goal was helping parents fine-tune their kids’ online experiences and avoid excessive screen time. But amid a global debate over internet regulation, its latest updates also looked like a defensive move in a brewing fight against Meta and other app developers. […]

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