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Apple hit $5tn by refusing to play the AI game everyone else is losing

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Apple has become the second company in history worth $5tn. It got there by being the one big-tech giant that refused to bet its balance sheet on AI. The iPhone maker briefly touched a $5.04tn market value on Tuesday. Shares hit a session high of $342.89 before easing to close at $340.08, just under the […]

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Apple raised its prices, then offered to rent you the phone instead

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Apple has a new answer to the complaint that its products cost too much. Do not buy them. Lease them. On Tuesday the company launched Apple Upgrade in the US, a leasing programme run by the buy-now-pay-later firm Klarna. It covers the iPhone, Apple Watch, Mac and iPad, and it starts at $17.99 a month […]

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Apple won’t turn on any ‘restricted mode’ for missed lease payments

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Apple says it won’t limit the capabilities of devices leased through its new Upgrade program if you miss a payment. In an emailed statement to The Verge, Apple spokesperson Brian Bumbery says, “There will be no restricted mode and/or there will be no limitations put on device functionality due to missed payments or default with […]

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Apple’s new smart home hardware has been finished for months. Siri was the hold-up.

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Apple is preparing a push into the smart home with a new Apple TV 4K, an updated HomePod mini, and a hub device built around its rebuilt Siri, Bloomberg’s Mark Gurman reported on Tuesday. The hardware for the first two has reportedly been finished for months and is already being tested by Apple employees on […]

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Apple’s reported ‘HomePad’ may launch as early as October

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For years, we’ve heard rumors of a new home hub device from Apple, meant to take on smart home devices like the Google Nest Hub Mini and Amazon’s Echo Show. Besides “HomePod with a screen,” details have been sparse. But now, a new report from Bloomberg’s Mark Gurman sheds some light on the alleged device, […]

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Apple launches ‘Upgrade’ program to lease new devices

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Apple has officially introduced “Apple Upgrade,” a new leasing program that aims to make it easier to get your hands on the latest iPhone, Mac, iPad, and Apple Watch models. The service is launching today in the US, and works like a car lease – allowing users to keep a device at the end of […]

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Apple’s incoming CEO wants to build on the company’s film and TV run

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John Ternus has spent 24 years engineering Apple’s hardware, and when he takes over as chief executive on 1 September, he inherits a company defined by iPhones and silicon rather than prestige television. Yet one of the first things Apple’s incoming boss chose to talk about in public was neither. Speaking to reporters at the […]

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