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Learning to use local AI is exciting, overwhelming, and frustrating

AI, Apple, Digital Marketing, macOS, Microsoft, Report, SEO Tips, Technology /
I’m embarking on a journey I’ve so far been hesitant to go on: actually using AI on the regular. Giving my most personal data to cloud services has been a major hold up for me, but it’s increasingly possible to run powerful models locally to see what they’re capable of. Is this tech so useful […]

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Apple will reportedly debut its first touchscreen MacBook in three weeks

Apple, Digital Marketing, macOS, News, SEO Tips, Tech, Technology /
Apple is set to introduce a new MacBook Pro with a touchscreen and an updated iPad Mini “on or around” October 27th, Bloomberg reports. If true, that would put the event just two weeks after the October 13th event Apple announced today, which is rumored to focus on smart home products. Bloomberg says that the […]

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An open-source tool lets you delete 12GB of Apple Intelligence data on macOS

AI, Apple, Digital Marketing, macOS, News, SEO Tips, Tech, Technology /
Getting some extra storage space on your Mac could be as easy as deleting Apple’s AI features with a new open-source command line tool called RemoveMacAI. There used to be a single Settings toggle for disabling Apple Intelligence, but that was removed in macOS 27. Now, the models stay on your disk, and the features […]

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Apple will limit Mac disk access as AI agents ‘substantially’ increase risk

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Apple will add new limits for “full disk access” on Mac in response to risks posed by AI agents, as reported earlier by TechCrunch. In an update on Friday, Apple says it’s rolling out new controls to “ensure that users who genuinely wish to grant an app this extraordinary level of access can only do […]

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The Mac Mini is still mighty, just not as cheap

Apple, Desktop Reviews, Desktops, Digital Marketing, macOS, Reviews, SEO Tips, Technology /
There are lots of compact desktop computers out there, but none match the Mac Mini’s small size and big power. 2024’s redesign reduced the Mini to 0.82L, a chassis so minimal you can easily mount it behind a monitor or under a desk. I’ve used gaming laptop charging bricks that are nearly as large and […]

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Tim Cook’s Apple: his 10 biggest wins and misses

Analysis, Apple, Digital Marketing, iPhone, macOS, Report, SEO Tips, Technology /
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple’s visionary co-founder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook […]

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What’s the catch with the Apple Upgrade program?

Analysis, Apple, Digital Marketing, iPhone, macOS, Report, SEO Tips, Technology /
Apple’s new Upgrade program is here, allowing you to lease select models of iPhones, iPads, Macs, and Watches with a relatively low monthly payment. The company promises you won’t pay more than the full price of the device over the course of the one- to three-year lease, and in some cases, you’ll pay hundreds of […]

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Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads

Apple, Digital Marketing, iPad, macOS, News, SEO Tips, Tech, Technology /
An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg’s Mark Gurman. Gurman says that under the new AppleCare Plus pricing, “a plan for a new 13-inch […]

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