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Tim Cook’s Apple: his 10 biggest wins and misses

Analysis, Apple, Digital Marketing, iPhone, macOS, Report, SEO Tips, Technology /
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple’s visionary co-founder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook […]

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What’s the catch with the Apple Upgrade program?

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Apple’s new Upgrade program is here, allowing you to lease select models of iPhones, iPads, Macs, and Watches with a relatively low monthly payment. The company promises you won’t pay more than the full price of the device over the course of the one- to three-year lease, and in some cases, you’ll pay hundreds of […]

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Apple’s reportedly raising the price for AppleCare Plus on Macs and iPads

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An AppleCare Plus subscription for a Mac or iPad will cost more soon, with prices going up by $0.50 per month or $5 per year for new sign-ups while remaining the same for existing subscribers, according to Bloomberg’s Mark Gurman. Gurman says that under the new AppleCare Plus pricing, “a plan for a new 13-inch […]

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The macOS 27 public beta is worth it just for the Liquid Glass tweaks

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The macOS 27 Golden Gate public beta is here, and anyone with an M-series Mac now has easier access to test-drive Apple’s latest changes – including a more subdued Liquid Glass aesthetic. That’s reason enough to be at least a little excited for macOS 27 (particularly if you’re on Tahoe and disliking all the transparency). […]

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Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

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Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says “price increases are unavoidable:” We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the […]

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Microsoft is disabling Office 2019 for Mac next month

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Microsoft’s Office 2019 apps for Mac will stop working next month, because the company isn’t renewing a certificate that validates Office licenses. Owners of Office 2019 for Mac are being warned they’ll have to purchase Office 2024 or a Microsoft 365 subscription if they want to continue editing documents. Microsoft previously promised that “all your […]

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Apple WWDC 2026: The 7 biggest announcements

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Apple’s keynote at this year’s Worldwide Developers Conference was a big one. After months of delays, Apple reintroduced us to its AI-upgraded Siri, which will go beyond what the existing voice assistant can do by offering more personalized help. We also got a look at many other updates coming across the operating systems powering the […]

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Apple announces macOS 27 Golden Gate

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Apple has announced macOS 27 Golden Gate, the next version of its desktop operating system. The new OS for MacBooks and Mac desktops is the follow-up to last year’s macOS Tahoe 26. Tahoe added some handy features, like a revised Spotlight search and a Phone app, but was controversial due to its bold (and often […]

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WWDC 2026: How to watch and what to expect

AI, Apple, Apple Event, Digital Marketing, iOS, macOS, SEO Tips, Technology /
Apple’s biggest event of the year is nearly here. The company’s Worldwide Developers Conference will spotlight updates to iOS, macOS, and all of Apple’s other operating systems, and this year’s event could also include a major overhaul for Siri. Here’s how you can watch along live. When WWDC will happen and where you can watch […]

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