Apple

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Tim Cook hints at iCloud Plus tier for AI power users

Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI “a lot,” adding that “we will have some kind of upgrade possibilities on iCloud Plus where people […]

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Apple’s iPhone and Mac sales keep growing despite RAM shortages

Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter earnings report released on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion, while Mac sales increased 29 percent to $10.35 billion. Apple raised prices across its Macs, iPads, and other […]

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US senators warn Apple not to buy Chinese memory chips to escape the shortage

Apple wants to buy cheap memory chips from China to ease a shortage. That shortage is already pushing up the price of its gadgets. A bipartisan group of US senators has just told Tim Cook not to. The senators wrote to Cook, urging Apple to drop any plan to buy Chinese memory. The two suppliers […]

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What’s the catch with the Apple Upgrade program?

Apple’s new Upgrade program is here, allowing you to lease select models of iPhones, iPads, Macs, and Watches with a relatively low monthly payment. The company promises you won’t pay more than the full price of the device over the course of the one- to three-year lease, and in some cases, you’ll pay hundreds of […]

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Apple hit $5tn by refusing to play the AI game everyone else is losing

Apple has become the second company in history worth $5tn. It got there by being the one big-tech giant that refused to bet its balance sheet on AI. The iPhone maker briefly touched a $5.04tn market value on Tuesday. Shares hit a session high of $342.89 before easing to close at $340.08, just under the […]

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Apple raised its prices, then offered to rent you the phone instead

Apple has a new answer to the complaint that its products cost too much. Do not buy them. Lease them. On Tuesday the company launched Apple Upgrade in the US, a leasing programme run by the buy-now-pay-later firm Klarna. It covers the iPhone, Apple Watch, Mac and iPad, and it starts at $17.99 a month […]

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Apple won’t turn on any ‘restricted mode’ for missed lease payments

Apple says it won’t limit the capabilities of devices leased through its new Upgrade program if you miss a payment. In an emailed statement to The Verge, Apple spokesperson Brian Bumbery says, “There will be no restricted mode and/or there will be no limitations put on device functionality due to missed payments or default with […]

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Apple’s new smart home hardware has been finished for months. Siri was the hold-up.

Apple is preparing a push into the smart home with a new Apple TV 4K, an updated HomePod mini, and a hub device built around its rebuilt Siri, Bloomberg’s Mark Gurman reported on Tuesday. The hardware for the first two has reportedly been finished for months and is already being tested by Apple employees on […]

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Apple’s new smart home hardware has been finished for months. Siri was the hold-up. Read More »

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