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The new AirPods Max 2 are already on sale for $40 off

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In terms of pricing, the original AirPods Max remained stubbornly high even years after their debut, which made them hard to recommend over the Bose QC Ultra or Sony’s XM series headphones unless you were an Apple die-hard. The AirPods Max 2, however, have been out for just over a month, and we’re already seeing a $40 […]

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Apple explores Intel and Samsung for chipmaking, ending TSMC’s solo run on M-series

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Bloomberg reports Apple is in early-stage discussions with Intel and Samsung about producing some of its M-series chips. The talks are exploratory; the signal is significant. Apple’s silicon strategy has, for nearly a decade, run on a single foundry relationship. Bloomberg reported on Tuesday that the company is now exploring early-stage discussions with Intel and […]

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Apple spent a decade waiting for developers to build Wallet passes. Now it is letting users build their own.

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Apple has spent more than a decade trying to get every gym, cinema, airline, and transit system on Earth to build native passes for its Wallet app. Most have not. The gym down your street still gives you a QR code in a standalone app. The cinema chain still emails you a PDF. The local […]

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Homebridge 2.0 is here, and it speaks Matter

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Homebridge, the popular software solution that allows you to integrate non-HomeKit devices like Ring cameras into Apple Home, is adding support for the Matter smart home standard. Today, May 4th, Homebridge 2.0, which has been in beta for over three years, officially launches. Along with other improvements, the update brings the “initial groundwork for Matter […]

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The $599 Mac Mini is dead. AI data centres killed it.

Apple, Digital Marketing, SEO Tips, Technology /

Apple has discontinued the 256 gigabyte Mac Mini worldwide. The company’s cheapest desktop computer, the M4 Mac Mini with 16 gigabytes of RAM and 256 gigabytes of storage, was available for $599 until last week. It is gone. The Mac Mini now starts at $799 with 512 gigabytes of storage. The 256 gigabyte configuration has […]

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Tim Cook returned $1 trillion to shareholders. John Ternus is being given permission to keep it.

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  For nearly 15 years, Apple’s financial strategy has been defined by a single number: more than $1 trillion returned to shareholders through stock buybacks and dividends. Tim Cook inherited a company sitting on a cash mountain that Steve Jobs had accumulated out of institutional memory of near-bankruptcy in the 1990s. Cook reversed Jobs’ stance […]

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Tim Cook returned $1 trillion to shareholders. John Ternus is being given permission to keep it. Read More »

How the internet’s favorite squirrel dad made the hottest camera app of 2026

AI, Apple, Apps, Digital Marketing, iPhone, Mobile, SEO Tips, Technology /
It’s not hyperbole to call DualShot Recorder an overnight sensation. It took only 12 hours from the time it was released to hit number one on the App Store’s list of top paid apps. It was a surprise success – but what’s even more surprising is the app’s origin story: it all started with a […]

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Apple’s $599 Mac mini is gone. Blame the AI agents.

Apple, Digital Marketing, SEO Tips, Technology /

Apple has quietly raised the desktop’s starting price to $799 after demand from developers building local AI tools cleared its shelves. Tim Cook says it could take months to catch up. For five years, the Mac mini has been the cheapest way into Apple’s desktop ecosystem. Since the M4 refresh in late 2024, that price […]

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Apple’s $599 Mac mini is gone. Blame the AI agents. Read More »

Apple raises the Mac Mini’s starting price

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Apple’s Mac Mini now starts at $799 after the company pulled the $599 option with 256GB of storage from its online store, as spotted earlier by MacRumors. The model’s discontinuation comes just one day after Apple CEO Tim Cook said during an earnings call that a chip shortage will impact its Mac products in the […]

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Your guide to sci-fi streaming season

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I haven’t quite figured out the reason why, but for the last few years, summer has become the moment for new science fiction shows on streaming services. And 2026 isn’t any different – aside from the fact that premiere dates seem to be moving up a little. This year, the release schedule is nearly as […]

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