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Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search strategy adapts content for that shift, focusing on being understood and cited, not just ranked and clicked.
AI search strategy: A guide for modern marketing teams Read More »
VCs predict enterprises will spend more on AI in 2026 — through fewer vendors Read More »
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking meetings, and routing conversations to sales reps. It worked, but it didn’t scale.
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant Read More »
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance.
Automated email segmentation: Setting up for better targeting Read More »
The year data centers went from backend to center stage Read More »
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.
Top 7 use cases for AI personalization in marketing Read More »
Adobe hit with proposed class-action, accused of misusing authors’ work in AI training Read More »
OpenAI-backed biotech firm Chai Discovery raises $130M Series B at $1.3B valuation Read More »
Merriam-Webster names ‘slop’ the word of the year Read More »
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. 
AI-powered email content suggestions that actually convert leads Read More »