I Built a Business Around Podcasting. Here’s How I Make Money From It (and How You Can, Too).
Want to make money podcasting? You have to treat your podcast like a product not a promotion.
Building a Business
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What Your Small Business Should Be Doing Right Now to Cut Its 2026 Tax Bill
A few tax moves cost nothing today and simply need to exist by December 31. Here’s what to put in place now, while the option is still open.
What Your Small Business Should Be Doing Right Now to Cut Its 2026 Tax Bill Read More »
Before You Blame Your Team, Run This 5-Question Audit on Yourself
When the same challenges keep showing up on your team, the pattern often points back to you. Here’s how to spot it before it becomes a barrier.
Before You Blame Your Team, Run This 5-Question Audit on Yourself Read More »
Pitching Luxury Tech? Investors Don’t Get It. Here’s How to Change That.
Most VCs don’t speak the language of premium consumer experiences. Here’s how to translate.
Pitching Luxury Tech? Investors Don’t Get It. Here’s How to Change That. Read More »
A Profitable Business Isn’t Necessarily a Valuable One. Here’s the Difference.
Profitability can make a business look successful, but long-term value is built through predictable cash flow, operational discipline and financial resilience.
A Profitable Business Isn’t Necessarily a Valuable One. Here’s the Difference. Read More »
Rushing to Add AI Is Wrecking Your Customer Experience. Here’s How to Get It Right.
Every new AI tool creates another touchpoint with your customer. If those tools don’t talk to each other, neither does your business.
Rushing to Add AI Is Wrecking Your Customer Experience. Here’s How to Get It Right. Read More »
AI Can Help Customers Find You, But Visibility Is Only Half the Battle. Here’s What Must Come Next.
AI has rewritten the customer journey, and the competitive advantage is shifting from simply being found to being found and ready to respond.
I’m 27 Years Old With a Business Managing $500 Million in Deals. My Clients Might Already Be on Your Phone.
Evelin Herrera’s meetings with high net worth individuals inspired her firm.
I Walked Away From a $100,000 Deal — Here’s Why the Client Chose Us Anyway
The fastest way to find out if your values are real is to put a six-figure price tag on betraying them.
I Walked Away From a $100,000 Deal — Here’s Why the Client Chose Us Anyway Read More »
How To Turn a Boring Industry Into Your Biggest Competitive Advantage
The biggest competitive advantages are often hiding in industries everyone else overlooks
How To Turn a Boring Industry Into Your Biggest Competitive Advantage Read More »