Creators

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Adobe’s ‘natural look’ camera app embraces generative AI

Adobe’s experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a “more natural (SLR-like) look” for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn’t rely upon Adobe’s own Firefly AI models. Adobe describes the […]

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US Marshals arrest the Tate brothers in Miami

The manosphere influencers Andrew and Tristan Tate were arrested Saturday in Miami by US Marshals in relation to new rape and sex trafficking charges in England. According to the Associated Press, British authorities are seeking the brothers’ extradition. The new charges facing Andrew Tate include seven counts of rape, three of sex trafficking, three counts […]

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TikTok is testing an AI likeness detection tool

TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company, as spotted by social media consultant Matt Navarra. The tool is initially being tested with “some” US creators, TikTok US spokesperson Zachary Kizer tells The Verge. YouTube has been working on a similar tool […]

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Character.AI wants a piece of the microdrama pie

Character.AI’s plan to become more than just an LLM-powered chatbot platform is going beyond interactive books, comics, and audio dramas. Today, the company announced the debut of c.ai Series – short-form, episodic videos designed to be watched and interacted with – on your phone. Unlike traditional microdrama services that feature cheaply produced, live-action shows starring […]

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X says top accounts steal videos from other users as it announces new video tools

Nikita Bier, X’s head of product, said in a post on Monday that “[m]any videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral,” while noting that videos on the platform “make up close to half the impressions on X.” According to Bier, X is launching a […]

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Google Search lets creators know more about their reach

Google is going to give content creators and website owners a better idea of how people find their social media profiles and YouTube content through Search. With a new feature in the Google Search Console called “platform properties,” Google says that you’ll be able to “easily track which search terms lead people to your Instagram, […]

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Inside the big business of the creator economy, with the agents making it happen

We’ve got another special episode of Decoder today, recorded at the Cannes Lions advertising festival in the South of France. I’m talking with Ali Berman and Raina Penchansky, who run the Creators division at United Talent Agency. UTA is an enormous talent agency. Half the people you’ve ever heard speak or perform or who show […]

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Can Partiful keep the party going?

One hundred dollars will buy you 8 pounds of glitter; 10 Domino’s pizzas; 406 miniature disco balls from Temu; or 100 cans of Coors Light. For a friend’s birthday party one year, Ayla D’Silva spent $100 on sour candy and made a “sour candy salad.” Even sweeter was that she didn’t have to foot the […]

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