Digital Marketing

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Jio Platforms’ anchor book draws Rs 2.5 lakh crore in bids ahead of IPO

The IPO of Jio Platforms opens on October 21

Jio Platforms allotted 7.24 crore shares at a price of Rs 1,119 per share to the anchor investors and LIC received the largest allocation

Jio Platforms has allotted shares worth Rs 8,109.85 crore to 212 anchor investors at the top end of its price ban

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ByteDance, Alibaba and Tencent order $35bn of Nvidia chips, Reuters reports

ByteDance, Alibaba and Tencent have ordered more than 3 million of Nvidia’s RTX PRO 5500 graphics cards. Their combined sticker price is over $35bn. Reuters reported the orders on Tuesday, citing two people familiar with the matter. TNW has not independently verified the report. Nvidia has told customers and partners it cannot guarantee it will […]

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Salesforce agrees $5.7bn deal for customer messaging firm Braze

Salesforce has agreed to buy Braze, a New York company that helps brands send personalised messages to their customers, for about $5.66bn including debt. The two companies announced the deal on Tuesday, adding to a run of Salesforce acquisitions this year. Braze shareholders will receive $47.50 in cash per share. That is about 58% above Braze’s last closing price […]

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What options exist for running AEO without a large team?

Companies without the internal resources or budget to build a dedicated search department still need to know what options exist for running AEO without a large team. Answer Engine Optimization is no longer optional for companies that rely on search to generate leads and revenue. AI Overviews now appear at the top of search results before a single organic listing — and sometimes above paid ads.

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TikTok employees said they knew about child safety issues, but execs failed to act

TikTok was repeatedly warned by its own staffers about risks its platform posed to child safety, according to court records obtained by NPR. The publication reports that employees were frustrated over TikTok executives failing to appropriately act on concerns they raised, including minors bypassing age-restricted content, and appearing in “transactional sexual content” the company could […]

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Adobe Lightroom mobile can now open closed eyes in photos with a simple tap

Adobe announced yesterday that the mobile version of Lightroom, available for iOS, iPadOS, and Android, can now open closed eyes in photos using generative AI with just a single tap. When the app detects a person, or a group of people, have their eyes closed in a photo it will automatically present users with a […]

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Jooba emerges with $4M to build AI-native recruiting firm

The startup combines human recruiters with custom AI sourcing agents, betting that fast-growing companies want help hiring without another tool to manage. For a startup trying to grow quickly, recruiting can become a job of its own. Founders need to define roles, find candidates, write outreach and keep a pipeline moving, often while managing the […]

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