Digital Marketing

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Google’s new anything-to-anything AI model is wild

Last year I deepfaked my kid’s stuffed animal to make it look like his plush deer was on vacation. It was an experiment to see if I could re-create the events depicted in a Gemini ad Google was running, and I never showed the videos of Buddy the deer on his adventures to my four-year-old. […]

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South Korea’s deputy PM says AI wealth must benefit the public. The Samsung strike showed why.

South Korea’s Deputy Prime Minister Bae Kyung-hoon said the wealth created by artificial intelligence must benefit the wider public, warning that the labour tensions that nearly shut down Samsung Electronics this week are not an isolated event but a preview of what the AI era will produce. Speaking to CNBC on Friday, Bae said that […]

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SEO teams are tracking keywords. But are they tracking what ChatGPT says about their brand?

When someone searches Google, you can see exactly where you rank. When someone asks ChatGPT for a software recommendation, you have no idea whether your brand comes up at all. That gap is widening, and most rank-tracking tools were not built to close it. This article contains affiliate links. If you make a purchase through […]

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