Digital Marketing

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The funniest thing about the Trump arcade game is how good it is

Digital Marketing, Gaming, Policy, SEO Tips, Technology /
This week, a trio of video game cabinets emblazoned with pixel art of Donald Trump and a number of other government officials’ faces suddenly appeared at the DC War Memorial. Looking at the cabinets from a distance, it’s easy to get the sense that Operation Epic Furious: Strait to Hell (which you can also play […]

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The promises and pitfalls of personalized health

AI, Column, Digital Marketing, Gadgets, Health, Optimizer, SEO Tips, Technology /
This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they’re going to change your life. Opt in for Optimizer here. A few days ago, my esthetician was smearing hot wax on my face. The two caterpillars I call […]

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Don’t Send Generic Emails — This Is the Personalization Shift That Will Boost Your Profits and Engagement

Building a Business, Digital Marketing, SEO Tips, Technology /
Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle for ecommerce brands that are struggling to drive decent ROI from their email marketing efforts.

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