Digital Marketing

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AI Search Success: How To Benchmark Website Performance In Your Industry via @sejournal, @DebugBear

Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results.

The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal.

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Jury selection in Musk v. Altman: ‘People don’t like him’

On Monday, the courtroom battle between Elon Musk and Sam Altman over alleged broken promises at OpenAI started, as usual, with jury selection. The only tricky part? A lot of the prospective jurors already have an opinion about Elon Musk, and it’s not a good one. The Verge reporter Elizabeth Lopatto, who was there at […]

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How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell

A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution, leadership isn’t seeing the value of webinars.” If you’ve said any version of those things, you’re not alone, and you’re not the problem. The system around it is. Topic selection, promotion, follow-up, and measurement are where the pipeline leaks. And those […]

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