Digital Marketing

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OpenAI’s Codex for Mac now watches your screen to build context, but sends the screenshots to its servers first

Artificial Intelligence, Digital Marketing, launch, SEO Tips, Technology /

Summary: OpenAI’s Codex for Mac has added Chronicle, a research preview feature that periodically captures screenshots, sends them to OpenAI’s servers for processing, and stores text summaries as local unencrypted Markdown files to give the AI assistant passive context about user activity. The feature is unavailable in the EU, UK, and Switzerland, requires a $100+/month […]

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John Ternus is taking over from Tim Cook as Apple’s CEO

Apple, Apple Rumors, Business, Digital Marketing, iPad, iPhone, SEO Tips, Technology /
The multitrillion-dollar home of iPhone, Mac, and so many other tech gadgets is getting a new leader this fall, as Apple has announced that Tim Cook will be replaced as CEO on September 1st by current hardware boss John Ternus. How will we look back on Tim Cook’s legacy, and what will Apple look like […]

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Read Tim Cook’s letter to the Apple world as he departs as CEO

Apple, Digital Marketing, News, SEO Tips, Tech, Technology /
Apple CEO Tim Cook has written a letter to the community as he prepares to step down from his role in September. “This is not goodbye. But at this moment of transition, I wanted to take the opportunity to say thank you,” Cook writes. As part of the shift, John Ternus, Apple’s senior vice president […]

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Semrush launches a framework for measuring brand visibility in AI search as the old SEO playbook breaks down

Artificial Intelligence, Digital Marketing, launch, Marketing and SEO, SEO Tips, Technology /

Summary: Semrush launched a Brand Visibility Framework at Adobe Summit introducing “Agentic Search Optimisation” as a new discipline for measuring brand presence across AI-generated answers, traditional search, and autonomous AI agents, drawing on 213 million LLM prompts. The framework arrives as organic click-through rates have dropped 61% on queries with AI Overviews, 62% of brands […]

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Tim Cook is stepping down as Apple CEO after nearly 15 years, with hardware chief John Ternus taking over

Apple, Digital Marketing, insights, Next Featured, SEO Tips, Technology /

Summary: Tim Cook is stepping down as Apple CEO on 1 September after nearly 15 years, during which Apple’s market capitalisation grew from $348 billion to roughly $4 trillion and annual revenue quadrupled to $416 billion. John Ternus, the 50-year-old SVP of hardware engineering who oversees roughly 80% of Apple’s revenue-generating products, will become the […]

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Apple names Johny Srouji as chief hardware officer

Apple, Digital Marketing, News, SEO Tips, Tech, Technology /
Apple has appointed Johny Srouji as its new chief hardware officer, “effective immediately,” according to an announcement on Monday. He is stepping into the shoes of current hardware engineering head John Ternus, who will replace Tim Cook as CEO in September, while Cook becomes the chairman of the board. Last December, Srouji reassured his team […]

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WhatsApp is testing a paid subscription at EUR 2.49 per month as Meta rolls out premium tiers across its apps

Digital Marketing, insights, Meta, Next Featured, SEO Tips, Technology /

Summary: WhatsApp has begun testing a paid consumer subscription called WhatsApp Plus at approximately EUR 2.49 per month, offering cosmetic upgrades including 18 chat themes, custom icons, exclusive ringtones, and expanded pinned chats, following Instagram Plus which launched in three markets on 30 March. The subscriptions represent Meta’s first simultaneous consumer-facing paid tiers across its […]

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