Marketing and SEO

Auto Added by WPeMatico

Brussels said only a breakup would fix Google’s ad tech. The judge who agreed on liability has just declined to order one.

Digital Marketing, Europe, Google, Marketing and SEO, Media, SEO Tips, Technology /

Judge Leonie Brinkema declined to order Google to divest parts of its advertising business, leaving the European Commission the only regulator still arguing that a breakup is the fix. A year after its €2.95bn fine, the Commission is still assessing a compliance plan Google filed in November 2025, and the complainants who brought the case […]

This story continues at The Next Web

Brussels said only a breakup would fix Google’s ad tech. The judge who agreed on liability has just declined to order one. Read More »

Nobody can predict Amazon’s ad reserve prices, including Amazon. That is the defence.

Amazon, Digital Marketing, Fintech and ecommerce, Marketing and SEO, Next Featured, SEO Tips, Technology, United States /

The Federal Trade Commission and 22 states sued Amazon in Seattle on 31 August, alleging it inflated auction prices for Sponsored Products, Sponsored Brands and Sponsored Display, and generated more than $20bn in additional advertising costs since 2019. As CNBC reported, regulators say 1.2 million advertisers were affected, including more than 500,000 small and medium businesses. […]

This story continues at The Next Web

Nobody can predict Amazon’s ad reserve prices, including Amazon. That is the defence. Read More »

Intuit is separating Mailchimp out and guiding it to zero growth

Artificial Intelligence, Business, Digital Marketing, Finance, Marketing and SEO, SEO Tips, Technology, United States /

Intuit is moving Mailchimp out of its main business and into a segment of its own. The first standalone forecast it has ever published for the marketing tool is for no growth at all. Mailchimp will bring in $1,256mn to $1,266mn in fiscal 2027, Intuit said on Tuesday. That range runs from minus 1% to […]

This story continues at The Next Web

Intuit is separating Mailchimp out and guiding it to zero growth Read More »

Google wants publishers to install a button that makes readers pick them

Apps, Artificial Intelligence, Digital Marketing, Google, Marketing and SEO, Media, SEO Tips, Technology /

Google is giving publishers a button to put on their own websites. Clicking it adds that publisher to a reader’s preferred sources on Google. It is one of three personalisation changes the company announced on Thursday. The other two are a chatbot for tuning the Discover feed, and topic controls for audio news briefings. Mrinalini […]

This story continues at The Next Web

Google wants publishers to install a button that makes readers pick them Read More »

rankingCoach Lands Default Placement on WordPress via Extendify Partnership

Artificial Intelligence, Digital Marketing, Marketing and SEO, SEO Tips, Technology /

Cologne-based rankingCoach has struck a deal to install its BeyondSEO plugin by default through Extendify, the onboarding platform hosting providers use to set up WordPress sites. The plugin currently has just over 3,000 active installations, and arrives as AI Overviews cut click-through rates on top-ranking pages by 58%. A German marketing software company has bought […]

This story continues at The Next Web

rankingCoach Lands Default Placement on WordPress via Extendify Partnership Read More »

ChatGPT and Gemini disagree on the best software in a third of categories, and the review sites have been skipped

Artificial Intelligence, Digital Marketing, Europe, GEO & AI Visibility, Google, Marketing and SEO, SEO Tips, Technology /

GetIntel published its AI Software Index on Wednesday. The study asked roughly 80 buyer-phrased questions in each of 126 software categories, covering 1,825 brands. The questions went to the live ChatGPT and Gemini consumer apps rather than the developer APIs. That produced 9,978 usable answers, all collected on 6 August. The headline result is a […]

This story continues at The Next Web

ChatGPT and Gemini disagree on the best software in a third of categories, and the review sites have been skipped Read More »

OpenAI flew influencers to a nature resort to fix its image. The internet called it greenwashing.

Digital Marketing, Insider, Marketing and SEO, OpenAI, SEO Tips, social media, Sustainability, Technology /

OpenAI has an image problem, and it just spent a weekend making it worse. The company flew a group of influencers to a luxury resort to soften how the public sees AI. The internet took one look and called it greenwashing. The event, branded “Summer Camp,” ran at Wildflower Farms, a resort in New York’s […]

This story continues at The Next Web

OpenAI flew influencers to a nature resort to fix its image. The internet called it greenwashing. Read More »

AI search is fragmenting, ageing and filling with ads

Artificial Intelligence, Digital Marketing, Google, Marketing and SEO, Next Featured, SEO Tips, Technology, United States /

A year ago, AI search was basically one product with one name: ChatGPT. A new report says that era is already over. Similarweb’s 2026 Generative AI Landscape report tracks a market that is booming and splintering at once. Generative AI websites drew 9.5 billion visits a month worldwide between June 2025 and May 2026, up […]

This story continues at The Next Web

AI search is fragmenting, ageing and filling with ads Read More »

To find out what customers think, this $2bn startup asks their AI twins

Artificial Intelligence, Deep tech, Digital Marketing, Investors and funding, Marketing and SEO, SEO Tips, Startups and technology, Technology /

A startup wants companies to stop asking real people what they think, and ask fake ones instead. Simile has raised $200m at a $2bn valuation to build “agentic twins,” AI stand-ins for real consumers that firms can survey by the million. Greenoaks led the round, the New York Times reported, with Index Ventures and others […]

This story continues at The Next Web

To find out what customers think, this $2bn startup asks their AI twins Read More »

Google’s AI cited Facebook 19.5 million times, new research finds

Artificial Intelligence, Business, Digital Marketing, Google, Marketing and SEO, SEO Tips, social media, Technology /

When Google’s AI answers a question, it is increasingly not reading a website. It is reading a Facebook post. New data suggests social platforms have become a core source for Google’s AI answers. Often the user never visits the platform at all. The findings come from BrightEdge, an enterprise SEO firm. Its tool tracks roughly […]

This story continues at The Next Web

Google’s AI cited Facebook 19.5 million times, new research finds Read More »

Shopping Cart