Marketing and SEO

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Meta is about to overtake Google as the world’s biggest advertising company

Apps, Artificial Intelligence, Business, Digital Marketing, Marketing and SEO, SEO Tips, social media, Technology /

Meta is on track to dethrone Google as the world’s largest digital advertising business by the end of 2026, according to Emarketer. The market research firm projects Meta’s global net ad revenues will reach $243.46 billion this year, edging past Google’s projected $239.54 billion. It would be the first time in the history of digital advertising […]

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YouTube mentions are the single strongest predictor of whether AI will recommend your brand, according to a study of 75,000 companies

Artificial Intelligence, Digital Marketing, GEO & AI Visibility, Google, Marketing and SEO, SEO Tips, Technology /

A study of 75,000 brands by SEO platform Ahrefs has found that YouTube mentions are the strongest correlated signal for whether a brand appears in AI-generated search results, outperforming every other factor the researchers tested across ChatGPT, Google AI Mode, and Google AI Overviews. YouTube mentions, defined as any time a brand name appears in […]

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Google’s AI search overhaul is great for Google and bad for everyone who makes the web worth searching

Artificial Intelligence, Digital Marketing, Google, Marketing and SEO, Media, Next Featured, SEO Tips, Technology /

Google called it the biggest change to its search box in 25 years. At I/O 2026, the company unveiled a complete overhaul of Search built around AI mode, conversational follow-ups, and autonomous agents that monitor the web on your behalf. Head of Search Elizabeth Reid described the result as “AI search through and through.” For users, the […]

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Semrush launches a framework for measuring brand visibility in AI search as the old SEO playbook breaks down

Artificial Intelligence, Digital Marketing, launch, Marketing and SEO, SEO Tips, Technology /

Summary: Semrush launched a Brand Visibility Framework at Adobe Summit introducing “Agentic Search Optimisation” as a new discipline for measuring brand presence across AI-generated answers, traditional search, and autonomous AI agents, drawing on 213 million LLM prompts. The framework arrives as organic click-through rates have dropped 61% on queries with AI Overviews, 62% of brands […]

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Google classifies back button hijacking as spam, enforcement starts June 2026

Digital Marketing, Google, insights, Marketing and SEO, Next Featured, SEO Tips, Technology /

In short: Google is classifying “back button hijacking” as spam, targeting sites that abuse the browser History API to trap users when they try to navigate away. Enforcement begins 15 June 2026, with penalties ranging from manual spam actions to algorithmic ranking demotions. Site owners are liable even when the offending code comes from third-party […]

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BlueConic joins Databricks Marketplace to bring real-time marketing decisions to the lakehouse

Artificial Intelligence, Digital Marketing, Marketing and SEO, SEO Tips, Technology /

Enterprises have spent years and considerable fortunes building data lakehouses, training models, and unifying customer records inside platforms like Databricks. The harder problem, it turns out, is not building the intelligence but deploying it, getting a prediction out of a data warehouse and into a marketing decision before the moment passes. BlueConic, the Boston-based customer […]

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How AI is changing SEO tools: Citation tracking, GEO & AI visibility

Artificial Intelligence, Digital Marketing, GEO & AI Visibility, Marketing and SEO, SEO Tips, Technology, Tools & Skills /

If you’ve been feeling like the ground is shifting under your feet in search right now, you’re not imagining it. Twelve months ago, AI in SEO meant one thing: content generation. Every platform rushed to add a “write with AI” button, and the industry spent its collective energy arguing about whether Google would penalize AI-written […]

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