GEO & AI Visibility

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Reddit fights AI marketing ‘slop’ with its own AI, as GEO becomes the new SEO

People increasingly ask ChatGPT instead of Google. So marketers now plant fake opinions on Reddit, hoping the chatbots repeat them. Reddit is fighting back with AI of its own. Reddit has a new spam problem, and a strange one. Brands seed the platform with stealth marketing, Bloomberg reports. They plant posts and comments that pose […]

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Peec AI doubles its valuation betting GEO is the new SEO

For 20 years, marketing meant one thing: rank on Google. That deal is breaking. A Berlin startup has just doubled its valuation on a bet about what comes next. Peec AI is in talks to raise new funding at a pre-money valuation of $200M, Sifted reported, citing three sources. That is roughly double its worth […]

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UK forces Google to let publishers opt out of AI search results without losing their ranking

For months, publishers have faced a binary choice with Google: let AI Overviews summarise your content at the top of the search page, sending less traffic to your site, or disappear from Google entirely. As of Wednesday, that choice no longer applies in the UK. The Competition and Markets Authority has ordered Google to give publishers the […]

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YouTube mentions are the single strongest predictor of whether AI will recommend your brand, according to a study of 75,000 companies

A study of 75,000 brands by SEO platform Ahrefs has found that YouTube mentions are the strongest correlated signal for whether a brand appears in AI-generated search results, outperforming every other factor the researchers tested across ChatGPT, Google AI Mode, and Google AI Overviews. YouTube mentions, defined as any time a brand name appears in […]

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How AI is changing SEO tools: Citation tracking, GEO & AI visibility

If you’ve been feeling like the ground is shifting under your feet in search right now, you’re not imagining it. Twelve months ago, AI in SEO meant one thing: content generation. Every platform rushed to add a “write with AI” button, and the industry spent its collective energy arguing about whether Google would penalize AI-written […]

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