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American advertisers are operating in a media environment with more channels, more data, and more technology than ever before. Yet for marketers, the central challenge is shifting. It is less about finding another place to advertise. It is more about understanding how every investment contributes to the broader business. That is the environment Rob DeSalvo […]
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The state of the American advertiser Read More »
“Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways,” said Bill Ready, chief executive of Pinterest. The company announced Visual Search Ads on 17 September at Pinterest Presents, its annual advertiser summit. The format places advertisers in Pinterest search results and in Pin […]
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Pinterest launches Visual Search Ads at its advertiser summit Read More »
“Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses,” OpenAI said on 16 September. The biggest change is a test of Sponsored Agents. After clicking an ad in ChatGPT, a user can choose to start a conversation with an agent that a business sponsors, OpenAI announced. […]
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“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT Read More »
Amazon will let advertisers buy ads in ChatGPT through its own advertising platform. Amazon Ads announced the partnership with OpenAI in a blog post on 10 September. Select US advertisers are already testing it in a pilot. Advertisers who plan and run campaigns with Amazon Ads can now extend them to ChatGPT, the company said. […]
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Amazon lets its advertisers buy ads in ChatGPT in a pilot with OpenAI Read More »
Salesforce completed its acquisition of Fin on Thursday, bringing the customer service AI company formerly known as Intercom into its business. The same week, Business Insider’s Katie Roof and Ben Bergman reported that Salesforce has held talks to buy a second AI startup, Listen Labs, for around $2bn. Business Insider said the Listen Labs talks […]
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Salesforce closes Fin and eyes $2bn Listen Labs, Business Insider reports Read More »
Clay has raised $115m in a Series D round that values the New York go-to-market software company at $7.1bn. Wellington Management led the round, the company said in its announcement on Wednesday. The New York Times broke the news, in a DealBook story by Michael J. de la Merced. The paper reported that Clay’s previous […]
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Clay raises $115m at a $7.1bn valuation, more than double its 2025 price Read More »
Shipt and Instacart both launched AI assistants that build a grocery cart from a prompt or a photo on 9 September. Instacart said orders placed through its assistant contain more items than a typical order and exceed its $115 average basket, while Shipt’s announcement gives no equivalent figure and frames the product as relief from […]
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Google changed how search works in Europe on Tuesday. Then it told everyone the new version is worse. Foo Yun Chee reported the rollout for Reuters, which had the story first. The company is complying with an order from the European Commission, and it is doing so while describing the result as the biggest quality […]
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Google made search worse in Europe, and said so out loud Read More »
Lenovo has given entrepreneurs a phone number to ring, and Eva Longoria is on the other end of it. The service is called Call Eva. It opened on Tuesday and works roughly the way a radio phone-in does. You call, you leave a voice note with a business question, and you wait. Lenovo says it […]
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Lenovo opens a phone line to Eva Longoria for entrepreneurs Read More »
Adobe named Anil Chakravarthy president and chief executive from 1 December, with Shantanu Narayen moving to executive chair. Chakravarthy came up through Digital Experience and worldwide field operations, arrived from enterprise data company Informatica, and championed the Workfront and Semrush acquisitions. The argument here is that the board has picked a leader from the side […]
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Adobe just handed Photoshop to someone who has never run it Read More »