Auto Added by WPeMatico
OpenAI made its debut at the Cannes Lions advertising festival this week, but it did not book a beach club on the Croisette alongside Meta, Amazon, and Google. Instead, the company summoned reporters and agency executives to a semi-secluded villa near the harbour, a staging choice that doubles as metaphor: OpenAI is in the ad business, […]
This story continues at The Next Web
For years, brands have made media placement decisions based on a publication’s domain authority, readership numbers, and name recognition. None of those metrics measures how often a publication actually appears when someone asks an AI engine for a recommendation. That gap is what the Baden Bower AI Visibility Index 2026 was built to close. The study ran 20 buyer-intent […]
This story continues at The Next Web
Disney is about to start making your ads with AI. The company is preparing to launch a beta version of a tool that generates television ads using AI, a Disney executive told staff at an internal meeting, according to a recording obtained by Business Insider. The beta is due in July. Scripts, video and music […]
This story continues at The Next Web
Disney is joining the AI-ad arms race, just as audiences turn on ‘slop’ Read More »
Watching email marketers obsessively monitor their sender IP, checking it daily, warming it carefully, treating it like a rare orchid, is not only relatable, it’s a reminder of how much conventional wisdom can leave you completely exposed. Because the blacklist that’s killing your campaigns in 2026 probably has nothing to do with your IP at […]
This story continues at The Next Web
Your email landed in the inbox. Your links didn’t. Read More »
Every software company is racing to bolt an AI agent onto its own product. Gradial is betting the real money is in the gaps between them. The Seattle startup has raised $65mn in Series C funding to build what it calls an operating system for marketing: a layer of AI agents that execute work across […]
This story continues at The Next Web
Gradial raises $65M to be the ‘AI glue’ for enterprise marketing Read More »
Adobe has spent two years bolting AI onto its software. This week it tried to become the AI layer underneath everything creative and marketing, in five announcements stretched across three days. The headline is an agent inside the apps. The rest of the week shows what Adobe is really building: a single creative and marketing […]
This story continues at The Next Web
Adobe just made its biggest AI push yet, and it stretches from Photoshop to Disney World Read More »
Marketing leaders have never had access to more data, yet proving the business impact of advertising has become increasingly difficult. As budgets face greater scrutiny and finance teams demand clearer evidence of return on investment, many chief marketing officers are discovering that traditional performance metrics no longer satisfy the questions being asked in the boardroom. Tal […]
This story continues at The Next Web
Why CMOs need a new operating system for accountability Read More »
Amazon’s advertising business has become its quiet money machine. It may also be its next big regulatory headache. The US Federal Trade Commission has drafted a potential complaint accusing Amazon of misleading advertisers, a case that could lead to billions of dollars in civil penalties, Bloomberg reported on 16 June, citing people familiar with the […]
This story continues at The Next Web
Amazon could face billions in fines as the FTC eyes its ad business Read More »
The B2B marketing playbook has a new top metric: whether a brand gets cited when a buyer asks an AI assistant a question. The brands that show up inside ChatGPT, Claude, and Google’s AI Overviews, are, with very few exceptions, the brands that also rank well on Google itself. AI visibility is correlated with search rank, […]
This story continues at The Next Web
How B2B brands are earning citations in ChatGPT, Claude, and Google’s AI Overviews Read More »
Rush Digital Marketing observes a recurring tension among coaches, consultants, and agencies navigating growth: the choice often leans toward either building systems independently through time-intensive programs or engaging ongoing service providers that manage execution externally. Each path presents its own set of considerations, and within this dynamic, the firm introduces Nexus Install as a structured model […]
This story continues at The Next Web
Rethinking growth systems: Rush Digital Marketing’s approach to ownership and autonomy Read More »