Digital Marketing

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AI can push your Stream Deck buttons for you

If you’re tired of controlling Stream Deck devices by manually pushing buttons, then good news: Elgato will now let you delegate that task to a chatbot instead. The Stream Deck 7.4 software update released today introduces Model Context Protocol (MCP) support, allowing AI assistants like Claude, ChatGPT, and Nvidia G-Assist to find and activate Stream […]

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Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @sejournal, @LisaRocksSEM

How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.

The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.

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