Digital Marketing

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Dell is eating humble pie and bringing back the XPS brand

Nearly one year ago to the day, Dell killed off its long-standing XPS brand name in favor of milquetoast Premium, Plus, Pro, and Pro Max monikers – but it’s back for CES 2026. The new XPS 14 and XPS 16 laptops look to win back fans of the “Extreme Performance System” with Dell’s thinnest designs […]

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HyperX’s new gaming keyboards were made to be yanked apart

The next generation of HyperX’s Origins wired keyboards debuted at CES 2026, and the company has focused on adding more performance and customization. For example, its new Origins 2 and Origins 2 Pro are both 65-percent options with high-profile keys that boast a PCB with hot-swappable switches that doesn’t require soldering to tweak. The Origins […]

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HyperX’s name is on HP’s new Omen gaming laptops

HP’s branding is missing on its new gaming laptops (and gaming monitors) announced at CES 2026 – HP-owned HyperX has gotten a big promotion in its place. This swap is the biggest aesthetic change in the Omen lineup (the logo is on the lid and on the screen’s bottom bezel). In other words, not much […]

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HyperX’s 2026 gaming monitor lineup includes a 500Hz QD-OLED

From laptops to monitors, HyperX is the brand you’ll see on much of HP’s new gaming-focused products launched at CES 2026. And despite the branding switch, this year’s slate of monitors might be the company’s most competitive batch yet. The cheapest of the three QD-OLEDs announced is the HyperX Omen OLED 27q, a 27-inch 1440p […]

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Lego’s Smart Bricks aren’t just an experiment — and they aren’t just for kids

Julia Goldin, The Lego Group’s top executive in charge of product and marketing, will not commit to anything that hasn’t already been announced. She will not promise that Lego’s new Smart Brick – touted as the company’s biggest invention since 1978 – is the future of Lego. She won’t say if any future sets will […]

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Nvidia launches Vera Rubin AI computing platform at CES 2026

Nvidia is kicking off 2026 with the early launch of its new Vera Rubin computing platform, following a record-breaking year for the Rubin GPU’s predecessor Blackwell, fueled by the AI boom (or bubble). During a press briefing ahead of today’s keynote, Dion Harris, Nvidia’s senior director of HPC and AI infrastructure solutions, described Vera Rubin […]

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