Digital Marketing

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November 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who publishes most and more on who earns trust across the ecosystem. AI summaries reached Google Discover. ChatGPT released a browser. TikTok exposed true attribution paths. Meta refined placements. Google rolled out guardrails for AI-written ads. […]

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Tekpon acquires TNW (The Next Web) brand from The Financial Times


Tekpon has acquired 100% of the TNW media and events brands, which cover and convene the European technology ecosystem, from the FT. The transaction is Tekpon’s largest investment in media and events so far. It broadens the company’s reach across SaaS and AI and strengthens its role in the global innovation landscape. TNW’s brand and editorial standards will be maintained, while its events and digital platforms will be integrated into Tekpon’s wider strategy. The FT will continue to own and operate TNW Spaces, Amsterdam’s dynamic tech hub, offering private offices and coworking spaces that support a thriving community of startups,…

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