Digital Marketing

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Salesforce is putting Claude at the centre of its products, and itself inside Claude

Anthropic, Business, Digital Marketing, launch, Next Featured, SEO Tips, Technology /

Salesforce and Anthropic have announced an expanded partnership called Claudeforce, which puts Claude at the centre of Salesforce’s agent products and simultaneously puts Salesforce inside Claude as a plugin. It formalises a relationship that already runs deep enough that Salesforce expects to spend around $300mn on Anthropic tokens this year, and it comes on top of a […]

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Poland has asked the European Commission to fine Meta €250M over scam ads

Digital Marketing, Europe, Government and policy, Meta, SEO Tips, Technology /

Poland’s deputy prime minister and digital affairs minister Krzysztof Gawkowski has asked the European Commission to fine Meta €250M, roughly $291M, over scams and false advertising on Facebook and Instagram. “I also call on Meta to immediately introduce effective tools to eliminate scams, false advertising, and the promotion of illegal applications,” he said, in a […]

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Barret Zoph is going back to Google, six years and two startups later

Business, Digital Marketing, Google, SEO Tips, Technology /

Barret Zoph is joining Google DeepMind as vice president of research, returning to the organisation he spent six years in before it was DeepMind at all. He announced the move on Wednesday, arriving three weeks after Demis Hassabis stepped aside as chief executive in a reshuffle that also saw some DeepMind teams folded back into […]

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Rising costs of the token consumption race

Digital Marketing, SEO Tips, Technology, TNW Council (fee-based) /

Lately, we have seen a surge in a practice called Tokenmaxxing. More and more companies are tracking their employees’ productivity with tokens spent on AI usage. Jensen Huang, CEO of Nvidia, summarizes the sentiment clearly: “If that $500,000 engineer did not consume at least $250,000 worth of tokens, I am going to be deeply alarmed.” […]

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Nvidia reported revenue of $96.2bn for the second quarter

Business, Digital Marketing, Finance, nvidia, SEO Tips, Technology /

Nvidia reported revenue of $96.2bn for the quarter, up 106% from the same period last year, and then did something it has never done before by guiding a full year ahead. The shares slipped about 1.3% on the release and only turned sharply higher once chief financial officer Colette Kress reached the section of the […]

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