TNW Council (fee-based)

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Why would your AI agent rather guess than look?

Try asking an AI assistant what a mid-range hotel in Lisbon costs for next weekend. You’ll get a number, usually stated with complete confidence. And if you then ask where it came from, the explanation gets vague fast. Sometimes the agent really did check a booking site a few seconds earlier. And sometimes it checked […]

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Beyond AI: what Europe’s flagship customer contact event revealed

Amsterdam, early October. Customer Contact Week Europe 2026 brought together around 700 attendees and 50 exhibitors over three days to talk about the future of customer contact. As the industry’s flagship event in Europe, it carried a certain energy that is hard to replicate, the kind that comes from having the right people in the […]

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Why effective AI communication starts with the recipient

I don’t know about you, but when I read something I can tell was clearly produced by a large language model, it puts me off immediately. I lose interest, and I sometimes lose trust in whoever sent it, especially when they clearly haven’t put any thought into it. That reaction is becoming a lot more […]

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Rising costs of the token consumption race

Lately, we have seen a surge in a practice called Tokenmaxxing. More and more companies are tracking their employees’ productivity with tokens spent on AI usage. Jensen Huang, CEO of Nvidia, summarizes the sentiment clearly: “If that $500,000 engineer did not consume at least $250,000 worth of tokens, I am going to be deeply alarmed.” […]

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Speed is no longer a selling point for AI agents, caution is

AI agents have spent two years competing on the same thing: independence. Less oversight, fewer clicks, more autonomy, that was the pitch. It didn’t matter if the agent lived in a browser extension, a cowork app, or a coding tool. I think that pitch has become the industry’s biggest liability. At Decodo, we recently reviewed […]

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Beyond Venture Capital: Why family offices are becoming AI’s most influential investors

Over the past 12 months, I have become increasingly convinced that one of the most underappreciated shifts in the artificial intelligence ecosystem is financial. While much of the market remains focused on OpenAI, Anthropic, Nvidia and the latest model releases, a quieter transformation is taking place in the investor base funding the next generation of […]

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