Digital Marketing

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Google Search Is Becoming AI Search: What This Means for Your Brand

Key Takeaways Is Google Search still “search” at all? At Google I/O 2026, Search VP Liz Reid said it plainly: “Google search is AI search.” That’s not a product update. That’s a declaration that the platform has fundamentally changed what it is and what it does. For marketers, the implications are significant. However, they’re not […]

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Does Mark Zuckerberg really believe AI is ‘for everyone’?

Meta released Glimmer this week, an open-weight AI model anyone can download and run on their own hardware — a contrast to Muse Spark, the company’s more powerful model that stays locked behind its own APIs. The release landed alongside a letter from Mark Zuckerberg arguing AI should be “for everyone” rather than controlled by a handful of labs, but as Equity’s […]

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